Familia Camarena™ Tequila Announces Marketing Partnership With San Diego Padres

SAN DIEGO, April 5, 2011 /PRNewswire/ -- Familia Camarena Tequila announced today designation as an "Official Partner" of the San Diego Padres.  The three-year marketing sponsorship agreement solidifies the Padres as the third California-based Major League Baseball club to partner with the 100 percent agave tequila since its launch last year.

"As we celebrate the one-year anniversary of Familia Camarena Tequila in California, we are excited to expand our presence in Southern California with the San Diego Padres," said Gerard Thoukis, Director of Marketing for Camarena.  "San Diego is a very important market for Familia Camarena Tequila.  The Padres are an integral part of our marketing strategy to continue consumer awareness, and we look forward to a mutually beneficial future with this well-respected organization."

"The San Diego Padres are pleased to welcome Familia Camarena Tequila to our club's family of valued corporate partners," said Padres Vice Chairman and CEO, Jeff Moorad.  "As we start the 2011 season, we recognize brands like Familia Camarena Tequila, whose partnership brings more beverage options to PETCO Park for our fans to enjoy."

Introduced in California in 2010, Familia Camarena Tequila is rapidly expanding distribution across the country.  Announcement of Familia Camarena Tequila's partnership with the San Diego Padres is commensurate with the announcements of marketing sponsorship agreements between Familia Camarena Tequila and five other high profile Major League Baseball clubs across the league.

About Familia Camarena Tequila

With a legacy of six generations of tequila making experience, Familia Camarena Tequila is made from 100 percent blue agave grown in the Los Altos Highlands region of Jalisco, one of Mexico's most prestigious tequila districts.  Produced in Arandas at the family-owned and operated distillery, each bottle is double distilled, as well as bottled, labeled and packaged by hand.  The Familia Camarena Tequila portfolio includes a 100% Blue Agave Silver and a 100% Blue Agave Reposado, which is aged for a minimum of two months in both new and used American oak barrels.  For more information on Familia Camarena Tequila, visit www.tequilacamarena.com.

Editor's note: For sponsorship inquiries, contact Patrick O'Brien, O'Brien Marketing, at 661-295-9398

Tequila, Alcohol 40% by Volume (80 proof) ©2011 Altos Spirits Company, Hayward, CA.  All rights reserved.

SOURCE Familia Camarena Tequila