Famed American Whiskey Brand Releases Soon-To-Be Coveted Bulleit® 10

Tom Bulleit's First-Ever Selected Reserve Aged 10 Years to Deliver Elevated Bourbon

News provided by

Jan 23, 2013, 11:51 ET

LAWRENCEBURG, Ky., Jan. 23, 2013 /PRNewswire/ -- As the renaissance of American whiskey endures, the category continues to expand and diversify. Perhaps no other bourbon has captured the palates of whiskey enthusiasts and the imagination of mixologists quite like Bulleit® Bourbon. With an undeterred passion for excellent whiskey, Tom Bulleit, founder of one of America's fastest growing small batch whiskies, officially announced today the availability of his selected reserve – Bulleit® 10 Years Old.

(Photo: http://photos.prnewswire.com/prnh/20130123/NY47058 )

With an undeterred passion for excellent whiskey, Tom Bulleit, founder of one of America's fastest growing small batch whiskies, officially announced today the availability of his selected reserve - Bulleit(R) 10 Years Old. Bulleit(R) 10 is available nationwide for a suggested retail price of $44.99 for a 750 ml bottle. (PRNewsFoto/Diageo) (PRNewsFoto/DIAGEO)

Aged in charred American white oak, a select number of Bulleit® Bourbon barrels were set aside to age for ten years to see how the already award-winning bourbon would develop. Bulleit® distillers were thrilled to find that the additional years resulted in a special expression of Bulleit® Bourbon that provides a rich, deep, incredibly smooth sipping experience that maintains the inherent character and high rye content for which the Bulleit® brand is best known.

"I may be biased, but I think Bulleit® Bourbon is incredible at its traditional age of five to eight years," said Tom Bulleit, "but it's exciting to see what happened to a select number of barrels aged a little longer. The result was a special expression of our family's bourbon that exceeded our expectations and we knew we had to bottle it and share it with our loyal fans."

Balanced, rich and complex with delicate floral notes which have been rounded through the extra years within the barrels, Bulleit® 10 is russet in color with rich oaky aromas and hints of vanilla and dried fruit. At 91.2 proof (45.6% ABV), the newest addition to the brand's portfolio of products possesses an exceptionally smoky and smooth finish.

Much like Bulleit® Bourbon and Rye, Bulleit 10 is showcased in the iconic frontier-inspired bottle with a beige label that prominently showcases the liquid's age. In addition, Bulleit® 10 is housed within a premium box display that creatively outlines the Bulleit family story and Tom's inspiration for fine bourbon.

"Bulleit® 10 is a very limited and special opportunity to responsibly enjoy the bourbon in a refined expression," Bulleit continued. "We are eager to see its receptivity and are making it available for as long as the supply lasts."

Bulleit® 10 is available nationwide for a suggested retail price of $44.99 for a 750 ml bottle. Please visit www.BulleitBourbon.com or www.Facebook.com/Bulleit to learn more and remember to always drink responsibly.

About Bulleit Distilling Co.
Founded by Tom Bulleit, the Bulleit Distilling Co. was started more than 20 years ago with Bulleit Bourbon, and in March 2011, Bulleit Rye, a straight rye whiskey, was added to the portfolio with critical acclaim. Bulleit Bourbon ranks as one of the fastest-growing Small Batch Bourbons in America, which Tom largely credits to word of mouth recommendations. Using only the finest ingredients available -- the best grains, Kentucky's limestone filtered water, fresh from the Salt River and a special strain of yeast -- the 150+ year-old family recipe uses a large amount of rye grain, which gives Bulleit Bourbon a distinctive taste.

About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray, Guinness, Beaulieu Vineyard and Sterling Vineyards Wines.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.