Fajita Pete's Partners With Alkire Lake Capital, Lone Palm Hospitality LLC To Accelerate Expansion
Innovative Tex-Mex brand inks agreements for 8 new restaurants in Houston and DFW areas with experienced franchisees
HOUSTON, Sept. 10, 2020 /PRNewswire/ -- Fajita Pete's, a concept known for its "fresh off the grill" fajita delivery, has signed agreements with brothers Manish and Manjul Agrawal of Alkire Lake Capital and Christopher Enright of Lone Palm Hospitality LLC to open eight new restaurants across Texas as a part of the brand's expansion that will triple its restaurant count from 16 to 50 in the next three years.
The 12-year-old Houston-based brand is bucking trends as many restaurants shrink or shutter while the pandemic drags on. Company founder Pedro "Pete" Mora attributes Fajita Pete's continued success and growth to its tight focus on pickup, delivery and catering of award-winning fajitas, along with high ticket averages, a low cost of entry and a highly efficient operational model – making it extremely attractive to prospective franchisees.
Alkire Lake Capital, which owns more than 350 restaurants across the U.S., including the recent acquisition of an established Fajita Pete's in Missouri City, Texas, echoes those thoughts. The multi-concept franchisee group plans to open four additional locations in the Sugar Land, Texas, area in 2021. As existing franchisees, they believe now is the time to grow the concept.
"Fajita Pete's has a core product that they do very well, and there are no big changes we have to make to the business model for the times we're in," said Manish Agrawal, who also purchased an equity stake in Fajita Pete's franchising and joined the company's board of directors. "We were hooked on Fajita Pete's from the first time we tried the food, and we see tremendous opportunity with this brand."
Likewise, Christopher Enright, a former casual dining regional operations executive and former owner of four casual dining restaurants in the Kansas City area, sees huge potential for growth. Enright's Lone Palm Hospitality LLC plans to open five Fajita Pete's locations in the Denton and Tarrant County areas of Dallas Fort-Worth starting in late 2020 or early 2021.
"I was drawn to the Fajita Pete's brand because of Pete's firm vision for the future and a rock-solid business model with low operating costs and exceptional food quality," said Enright. "The model plays right into the demands of today's world with contactless delivery and pickup, which they've been doing for years."
In addition to the model and menu, prospective franchisees are also drawn to the size of the restaurants – 1,200 to 1,500 square feet – which keeps rent, construction and maintenance costs down.
"Many people might think this is not the time to invest in the restaurant business, but partners like Chris at Lone Palm and Manish and Manjul at Alkire Lake Capital are showing that growth is possible with the right formula," said Mora. "Experts say 2021 is going to be one of the strongest periods ever for franchising for those businesses that have survived and thrived during the pandemic. If they can make it through this, they can make it through anything, and we expect to be a part of that."
Franchise agreements, which include assistance with everything from site selection to operations and sales, are available. Visit www.fajitapetes.com/franchises for more information.
About Fajita Pete's
Fajita Pete's is a Houston-based "fresh off the grill" fajita concept focused on a simple menu with premium-quality, handmade menu items. Founder Pete Mora envisioned a better way to serve guests through focus on delivery and pickup, a model that has proven successful over the past 12 years. Fajita Pete's earned a spot on QSR Magazine's 40/40 List: America's Hottest Startup Fast Casuals for 2020 and was awarded first place at Houston's Fajita Festival in 2017 and 2018. Fajita Pete's currently has 16 locations across Houston, Dallas and College Station, 12 of which are franchisee owned. Markets open for franchisee development include Texas, Oklahoma, Missouri, Colorado, Arkansas, Arizona, Mississippi, Alabama, Louisiana and New Mexico. For more information, visit www.fajitapetes.com/franchises. Follow Fajita Pete's on Facebook @fajitapetestx and on Instagram @fajitapetes.
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Curry Simic, SPM Communications
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SOURCE Fajita Pete's
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