Fairway Market Election Cupcakes!

NEW YORK, Oct. 17, 2012 /PRNewswire/ -- With less than three weeks to go until Election Day, Fairway Market is giving shoppers a chance to vote early – with their stomachs. Starting Friday, October 19, 2012 Obama and Romney-related cupcakes in blue and red, featuring donkeys and elephants and other election-related images, will be on sale in all Fairway Markets; tallies will be taken up to November 5 to determine the winner in each of the 11 tri-state-area locations.

"With all the bitterness emanating from the campaign, Fairway Market is eager to put some sweetness in the battle for the White House," said Herb Ruetsch, CEO of Fairway Market.

The cupcakes will sell for $1.49 each through November 5, 2012 at all Fairway Market locations in New York, New Jersey, and Connecticut.

Fairway Market offers an exceptional combination of traditional, organic and specialty foodstuffs at great prices. Each of the 11 tri-state locations is a fusion of the best specialty stores, organic markets and traditional supermarkets with the services of the neighborhood corner butcher, baker, cheese shop, and fishmonger, and the freshness and variety of the farmer's market - all under one roof.

Fairway Market
Fairway Market is a high-growth food retailer offering customers a differentiated one-stop shopping experience "Like No Other Market".  Fairway has established itself as a leading food retailing destination in the Greater New York City metropolitan area, with stores that emphasize an extensive selection of fresh, natural and organic products, prepared foods and hard-to-find specialty and gourmet offerings, along with a full assortment of conventional groceries.  Fairway is headquartered in New York, New York.  See www.fairwaymarket.com. 

Sterling Investment Partners
Sterling Investment Partners is a leading middle-market private equity fund that invests in companies with significant competitive strengths and growth potential. Founded in 1991, Sterling has completed investments, strategic or add-on acquisitions, and liquidity events with an aggregate transaction value of approximately $9.0 billion, representing more than 100 transactions. Sterling maintains a broad industry focus, including professional and business services, manufacturing, transportation and logistics, retail and technology-related businesses.  www.sterlinglp.com

SOURCE Fairway Market

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