Fairway Market and Its Customers Come to the Aid of Tornado Survivors in Midwest Through Program Starting Today, Friday, March 9

NEW YORK, March 9, 2012 /PRNewswire/ -- In the aftermath of the tragic 9/11 attacks 10 years ago, countless thousands of people from around the country came to the aid of New Yorkers and others in the metropolitan region impacted by the horrific attacks on the World Trade Center.

Now New York's iconic Fairway Market and its customers are responding in kind.  Starting today and going through Sunday, March 18, all nine Fairway Market stores in New York, New Jersey, and Connecticut will offer customers the opportunity to make a cash donation at the check-out registers of $1, $3, or $5, or a case of water to aid families profoundly affected by the devastating tornados in the Midwest and South last week. The money, which will be matched by Fairway up to $25,000, will be used to send truckloads of water, canned goods, and other non-perishables items to distribution centers in Alabama, Kentucky, Georgia, Tennessee, Indiana, Ohio, West Virginia, North Carolina, Illinois, Nebraska and Missouri.

"We take great pride in the fact that social responsibility is in our very DNA as a company," said Charles Santoro, Co-Founder and Managing Partner of Sterling Investment Partners and Chairman of Fairway.  "And our customers have the same generosity of spirit. So, this is a natural initiative for Fairway.  We're honored to help bring hope to the people in small communities across the Midwest and parts of the South who are in such great need at this time."

Fairway has locations in Manhattan, Brooklyn, Queens, Long Island, New Jersey and Connecticut. For more information, go to www.fairwaymarket.com.

SOURCE Fairway Market

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