FaceCake's ShadeScout™ Selected As A 2015 Appy Award Finalist

FaceCake's Visual Search Mobile App That Lets Users Find Cosmetics To Match Any Real-Life Color To Try-On, Share With Friends and Buy, is One of Three Search Tools App Finalists

News provided by

FaceCake Marketing Technologies, Inc.

May 19, 2015, 08:50 ET

CALABASAS, Calif., May 19, 2015 /PRNewswire/ -- ShadeScout™, the cosmetics color search mobile app by FaceCake Marketing Technologies, Inc., has been selected as a finalist for a 2015 Appy Award. Acknowledging creativity and excellence in app design, the MediaPost 2015 Appy Awards will be held on Tuesday, May 19, 2015, at Internet Week New York in New York City. An industry leader with its augmented reality retail platform, FaceCake launched ShadeScout last month to positive reviews. ShadeScout, which reinvents the way people shop for cosmetics, is a free download on the App Store and Google Play.

ShadeScout's selection as a finalist in the Search Tools category highlights FaceCake's visual search technology. ShadeScout not only matches any color to cosmetic products without needing product information, but this feature is also paired with real-time virtual Try-On, built-in social sharing, and the ability to purchase discovered products so that users can "Find it, Try it, Share it, and Buy it."

"We're pleased that ShadeScout has been recognized in the Search Tools category," said Linda Smith, Founder and CEO of FaceCake. "Finding exactly what you want in the beauty and fashion categories can be challenging with traditional search, but ShadeScout's visual search is ideal for cosmetics. ShadeScout instantly finds matching product results, even by preferred brand that you can try on and buy from the app; it's like having a personalized makeup counter with you wherever you go."

ShadeScout allows consumers to use their mobile device to capture any color they see to quickly and easily locate its cosmetic counterpart. Using proprietary color search technology, ShadeScout sorts through an unlimited number of products from more than 40 major and luxury beauty brands and instantly delivers direct product matches in any makeup category. From eyeshadow and blush, to lipstick, foundation and more, ShadeScout enables shoppers to find, virtually try on and purchase any product from the app. Consumers can also take selfies, receive personalized recommendations, and get feedback from family and friends through easy in-app social sharing. ShadeScout is available for both iOS and Android devices.

To download ShadeScout for iOS on the App Store, please visit: https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=953909483&mt=8

To download ShadeScout for Android on Google Play, please visit:
https://play.google.com/store/apps/details?id=air.com.facecake.shadescout

About FaceCake
FaceCake Marketing Technologies, Inc., creator of Swivel®, Swivel® Close-Up, Digital Beauty Bar and more, is a leader in augmented retail with a personalized, cross-device, targeted marketing platform. Combining patented technologies with intuitive user interfaces, FaceCake's innovations in Try-On allow consumers to virtually try individual or multiple products on their own images in real time, while instantly providing relevant product recommendations within each user session for superior personalization. With billions of product Try-Ons, FaceCake is expert at eliminating traditional shopping barriers, and delivering immersive engagement that carries customers through decision points. In-store and at-home solutions are also cross-device compatible, making FaceCake's shopping platform accessible from anywhere. The privately held company is based in Calabasas, CA.

For more information, visit FaceCake.com and ShadeScout.com. Follow FaceCake and ShadeScout on social media:

FACEBOOK
https://www.facebook.com/FaceCakeMarketing
https://www.facebook.com/ShadeScout

TWITTER
@FaceCake
@ShadeScoutApp

INSTAGRAM
@ShadeScoutApp

Logo - http://photos.prnewswire.com/prnh/20150129/172378LOGO

SOURCE FaceCake Marketing Technologies, Inc.