FaceCake Sets the Stage for a Virtual Retail Revolution at CES

Known for its Standard-Setting Augmented Reality and Try-On Solutions for Retail, FaceCake Will Premiere Extensions to Its Augmented Retail Platform, Including a Never-Before-Seen Surprise Product.

News provided by

FaceCake Marketing Technologies, Inc.

Jan 05, 2015, 10:00 ET

LAS VEGAS, Jan. 5, 2015 /PRNewswire/ -- Showstoppers @ CES 2015 -- FaceCake Marketing Technologies, Inc., creator of the Swivel® Virtual Dressing Room, introduces an innovative set of mobile and web-accessible additions to its real-time Augmented Retail platform at ShowStoppers @ CES on January 6, 2015 from 6:00 p.m. to 10:00 p.m. at the Wynn Hotel in Las Vegas, Nevada.

FaceCake's latest line of mobile and web-based apps showcases fashion and beauty categories to feature a broad selection of products, incorporating its signature, easy-to-use format to create an immersive, interactive shopping experience. It is simple for consumers to find and virtually try on products, share them with friends, take selfies, receive personalized recommendations and buy their favorites with FaceCake's frictionless Augmented Retail platform in the palms of their hands.

"We're excited to debut our latest personalized shopping applications at CES," said Linda Smith, Founder and CEO of FaceCake. "We have some surprises to share, as we strive to make it even easier for consumers both in store and at home to find, try on, share and buy the products they're looking for."

FaceCake is no stranger to CES, where it premiered Swivel®, its virtual dressing room, and Swivel® Close-Up, optimal for cosmetics, jewelry, eyewear and accessories, currently available direct to consumer and at retailers and specialty outlets across the country. FaceCake's expanded platform continues to change the way people shop, enabling them to take their dream dressing room with them wherever they go.

About FaceCake

FaceCake Marketing Technologies, Inc. is a leader in augmented retail with a personalized, cross-device, targeted marketing platform. Combining patented technologies with intuitive user interfaces, FaceCake's innovations in Try-On allow consumers to virtually try individual or multiple products on their own images in real-time, while instantly providing relevant product recommendations within each user session for superior personalization. With over one billion product Try-Ons, FaceCake is expert at eliminating traditional shopping barriers, and delivering immersive engagement that carries customers through decision points. In-store and at-home solutions are also cross device compatible, making FaceCake's shopping platform accessible from anywhere.

The privately held company is based in Calabasas, CA.

For more information, visit FaceCake.com and SwivelMe.com. Follow FaceCake on Twitter and Facebook:

FACEBOOK
http://www.facebook.com/FaceCakeMarketing
http://www.facebook.com/SwivelMe

TWITTER
@FaceCake
@SwivelMe

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SOURCE FaceCake Marketing Technologies, Inc.