Facebook Selects Crowd Factory, a Marketo Company, as a Preferred Marketing Developer Program (PMD) Member

SAN MATEO, Calif., April 19, 2012 /PRNewswire/ -- Crowd Factory, a Marketo company, today announced that they have been selected as an official member of the Facebook® Preferred Marketing Developer Program (PMD). The mission of the PMD is to help developers build products that make social marketing easier and more effective. Crowd Factory was awarded PMD status as a developer that has demonstrated value-added capabilities in the "Apps" category for "services and platforms for building socially enabled integrations." 

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According to Facebook, the companies they have selected have clearly demonstrated "unique capabilities that help marketers scale and achieve efficiency, and extend measurably beyond the functionality of Facebook's native tools."  Companies in the PMD program are reviewed periodically by Facebook, and must demonstrate an ongoing high-standard of excellence.

"This is a tremendous acknowledgement from Facebook.  As social marketing evolves, we are thrilled to be at the forefront, working together with Facebook to offer the best API solutions to help companies of all sizes develop cutting edge social campaign strategies, and then enable them to execute and measure the results of their investments," said Sanjay Dholakia, CEO of Crowd Factory, which was acquired by Marketo on April 18.

"As a member of the PMD program, we help brands leverage Facebook to maximum advantage.  Our powerful platform of apps embeds all of the best practices, so brands don't have to figure out social all by themselves," said Alexander Mouldovan, chief product officer of Crowd Factory. "We'll stay close to Facebook requirements to innovate and ensure smooth compliance for our customers with Facebook terms."

Crowd Factory is a complete social campaign management platform that helps marketers accelerate social and word-of-mouth marketing, grow their marketing databases with unique social profiles and attract new customers. The platform allows marketers to add social applications and messages quickly to every channel – Facebook Pages, Twitter and LinkedIn feeds, landing pages, websites, banner ads and emails. These applications facilitate social sharing, supercharging the results of every multi-channel marketing campaign. Then, Crowd Factory automatically tracks the reach and impact of this social sharing, providing direct feedback on the return on investment (ROI) of social marketing.

Companies of all sizes, including Molson Coors, Sony Music, Jive Software, Quickoffice and British Telecom, use Crowd Factory's social marketing software to drive real business results every day.

About Marketo

Marketo is the fastest growing provider in Revenue Performance Management. Marketo's powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company's proven technology, comprehensive services and expert guidance are helping more than 1,800 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today's economy. Marketo acquired Crowd Factory on April 18, 2012 to deliver the world's first integrated solution for social marketing automation.

Marketo was recently named one of "America's Most Promising Companies" by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the "2011 CRM Market Leaders Awards Winner for Marketing Solutions" by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo's award-winning blogs at blog.marketo.com.

Marketo, Spark by Marketo and the respective logos are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

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SOURCE Marketo