Facebook Apps Dominate App Usage and Engagement Metrics

VANCOUVER, British Columbia, Nov. 12, 2014 /PRNewswire/ -- Mobidia Technology, Inc., a leading provider of mobile usage data, in collaboration with ABI, a leading mobile analyst firm, today released "Social Media & Messaging Engagement: Chat, Social, Videoconferencing, Rich Media, and VoIP Apps," a new white paper analyzing popular social and messaging apps and their usage and engagement metrics in top mobile markets.

The analysis, which was based on a data set from millions of smartphone users across the globe, including those in China, Germany, Japan, Malaysia, Russia, Singapore, South Korea, the U.S., and the U.K., considered the top social and chat apps as well as videoconferencing, rich media, and VoIP apps. The data clearly shows social and chat apps dominating the high end of mobile app usage with Facebook's apps—including Facebook, Facebook Messenger, and Instagram—driving high engagement metrics around the world.

The analysis highlights the following trends:

• In the U.S., Facebook drove the most monthly usage of all apps with 68 percent of analyzed users averaging 730 minutes per month or 24 minutes per day.
• In Western Europe, Facebook's Whatsapp led usage engagement with 73 percent of analyzed users averaging 612 minutes per month or 20 minutes per day.
  • Facebook's own mobile app realized engagement of 60 percent with users averaging 500 minutes per month, and its Instagram app followed with engagement of 20 percent and users averaging 300 minutes on the app per month.
• On a global basis, the Facebook app consistently experiences the highest monthly utilization results in all major markets (excluding South Korea, Japan, and Germany), with over 50 percent of users analyzed engaging with the app every month.

Source: Mobidia

"Social and chat apps are clearly having an impact on mobile data usage, and the performance of Facebook's app portfolio is impressive," said Chris Hill, senior vice president of marketing at Mobidia. "We expect to see other app developers taking inspiration from the engagement metrics that Facebook has been able to achieve."

With a global set of data provided by millions of smartphone users, Mobidia is able to provide the mobile industry ecosystem with detailed and unique insights into real subscriber behavior surrounding data and application-specific usage on all the networks to which smartphones and tablets connect, including mobile cellular (and LTE), roaming and Wi-Fi. The data includes both aggregate data amounts consumed by, and time spent in, millions of mobile applications, rather than download data, forecasts or limited SDK-based data sets. 

For more information about Mobidia's mobile data, please visit Mobidia's website, where you will find detailed white papers available for download.

About Mobidia Technology, Inc.

Mobidia is a leading mobile analytics provider with a mega-panel of global smartphone and tablet users. Mobidia's mobile analytics and metrics platform provides unique insights into mobile usage trends on mobile applications and mobile networks. Real usage from real users, in over 200 countries, on both cellular and Wi-Fi networks provides a comprehensive and unique understanding of what people do and value in the mobile world.

Mobidia is headquartered in beautiful Vancouver, British Columbia. For more information, visit www.mobidia.com or call +1-604-304-8640.

Photo - http://photos.prnewswire.com/prnh/20141112/158077-INFO

SOURCE Mobidia Technology, Inc.

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