eyereturn marketing Gives You Ultimate Control Over Your Digital Marketing Campaigns

News provided by

Nov 26, 2014, 10:00 ET

LEADING DIGITAL AD SERVING AND DEMAND SIDE PLATFORM PROVIDER LAUNCHES eyecontrol--THE SELF-SERVE PLATFORM THAT PUTS THE POWER OF RTB INTO CLIENTS' HANDS.

TORONTO, Nov. 26, 2014 /PRNewswire/ -- eyereturn marketing is continuing its expansion into the competitive North American digital media marketplace. A key element in their success is their proprietary ad serving, verification and demand-side platform solutions, which continue to produce superior results for their advertising clients.

Today, eyereturn marketing introduces eyecontrol—an end to end self-service platform for programmatic buying that has the power to change the way advertisers plan, execute, and manage their digital marketing campaigns.

What's in a name? If it's eyecontrol…a lot

Easy-to-navigate dashboards and campaign management tools help advertisers deploy messages with pinpoint accuracy across multiple devices. Advanced targeting options include Private Marketplace Inventory, custom geofences, mobile retargeting and more.

eyecontrol features more than 150 proprietary behavioral segments built on intelligence gained from multiple touchpoints across billions of analyzed impressions. Advertisers can use any combination of these segments, or couple them with their own data models, for the ultimate in intelligent targeting.

It is powered by the eyedemand platform—a proprietary technology suite with integrated ad serving, programmatic buying, fraud detection, ad verification, viewability, and real time reporting capabilities that monetize campaigns effectively and efficiently.

About eyereturn marketing

eyereturn marketing is a predominant third-party ad server and demand-side platform featuring built-in ad delivery, monitoring, and measurement tools that serve and observe millions of user interactions across millions of sites every day. eyereturn's proprietary bidder & algorithms tap into industry leading publishers and ad exchanges in real time – giving marketers unparalleled reach, all the while maximizing their campaign ROI. With teams located in four offices across North America, for more than a decade eyereturn marketing has delivered the results that marketers are looking for from their digital media campaign.

For more information, please contact:

Andrew Robitaille

[email protected]

416-929-4834 ext #269

Logo - http://photos.prnewswire.com/prnh/20131009/NY94748LOGO

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/eyereturn-marketing-gives-you-ultimate-control-over-your-digital-marketing-campaigns-300001452.html

SOURCE eyereturn marketing