Eyemart Express Debuts Exclusive High Street Eyewear Collection

New collection brings vintage-inspired, effortless sophistication to women's eyewear

News provided by

Jan 08, 2019, 10:03 ET

DALLAS, Jan. 8, 2019 /PRNewswire/ -- Eyemart Express, a leading optical retailer and the fastest provider of quality prescription eyewear in the industry, announces the launch of High Street, an exclusive and chic frame collection for women. The nine debut frames are inspired by the avant-garde street styles from the '80s and '90s with a lightweight feel.

Eyemart Express Debuts Exclusive High Street Eyewear Collection: Eyemart Express, a leading optical retailer and the fastest provider of quality prescription eyewear in the industry, announces the launch of High Street, an exclusive and chic frame collection for women. The nine debut frames are inspired by the avant-garde street styles from the ’80s and ’90s with a lightweight feel.

High Street's inaugural styles are named after the world's most famous shopping destinations and fashion icons such as Beacon, Greta, Ladybird, London, Mercer, Milan, Pearl, Perry, and York. They are made of luxury-feeling matte metals in universally flattering color combinations with velvet tones. The collection, with frames starting at $99.95, can be previewed at https://www.eyemartexpress.com/lander/high-street.

"High Street represents the intersection where the everyday person can access luxury fashion," said Paula Blomquist, chief marketing and merchandising officer at Eyemart Express. "We created a very chic line with vintage-inspired shapes that lends effortless sophistication to any look at an affordable price. The designer-quality High Street collection is meant to enhance your personal style, not overpower it."

Eyemart Express closely collaborated with famed eyewear designer Selin Olmstead, who previously worked on lines for fashion house Oscar de la Renta, to design the entire High Street collection.

"The attention to detail in these modern frames is unparalleled," said Ms. Blomquist. "High Street provides a sense of metropolitan style to our fashion-conscious customers no matter where they live or travel."

Visit your local Eyemart Express to shop the complete High Street collection. Locations can be found at https://www.eyemartexpress.com/get-glasses.

About Eyemart Express
Eyemart Express, a leading optical retailer and the fastest provider of quality prescription eyewear in the industry, has been serving consumers for more than 28 years. With 193 stores in 36 states, Eyemart Express ranks among the Top 10 largest optical retailers in the country with its family of brands: Vision4Less, Visionmart Express, and Eyewear Express. The company operates under its motto of Right Glasses. Right Price. Right Now: a unique mix of value, style and timely service. Each store carries more than 2,000 frames from brands such as Gucci, Calvin Klein, Ray-Ban, Kate Spade, Columbia, Tommy Hilfiger, and Michael Kors. Onsite labs allow 90 percent of glasses to be delivered on the same day. To learn more about Eyemart Express, visit EyemartExpress.com.

SOURCE Eyemart Express