Eyebuydirect.com The Largest Online Retailer for Value Priced Eyeglasses Debuts New Brand Identity and Website

AUSTIN, Texas, April 30, 2014 /PRNewswire/ -- Online prescription eyewear retailer Eyebuydirect.com (EBD) today announced that they've launched a brand new website featuring the largest selection of online custom eyeglass frames and lens options, and the most affordable prescription glasses in the world.

The new EBD site features over 1,200 customizable frames for men, women and children; with both single vision and multifocal prescription lenses available - including progressive and bifocal.  EBD's eyeglass inventory is extremely dynamic including traditional, sport and sunglass frames with classic and trendy styles made to fit every fashion style and type.  Custom lens coatings include anti-scratch, anti-glare, premium water repellant coating, UV coating, color tint, gradient tint, polarized and photochromic light-adjusting (Transitions ™). All frames can be purchased with or without custom prescription lenses.

"We're pleased to introduce our new website, because it enables consumers to easily navigate and select their perfect pair of glasses from among our extensive collection of customizable frames and lenses," said Roy Hessel, Eyebuydirect Founder and CEO. "Providing attractive, affordable eye care for the broadest range of consumers is at the core of our mission. Whether you're interested in fashion or concerned with finding more complex lenses to satisfy your visual needs; we offer something for everyone. Our company is vertically integrated in house from R&D and frame design; to merchandizing, customer service and shipping, which enables us to maintain the integrity of our product and services while passing minimal costs on to our customers."

EBD has streamlined the online shopping experience for prescription glasses by providing customers with impeccable customer service, a virtually risk-free return policy and a customized Eye Try feature.  The Eye Try tool allows customers to upload a photo of themselves in order to virtually try on any pair of frames available on the site.  Each pair of glasses is adjusted according to the individual's pupillary distance (PD) and eye alignment, giving shoppers a brick-and-mortar experience from the comfort of their own homes.

Spring Into Fashion with This Season's Most Eye-Catching Frames and Lenses

EyeBuyDirect is launching its new website with the release of its spring collection. For the fashion conscious, EyeBuyDirect offers frames that satisfy every taste, style, color and material.

CAT EYE COLLECTION - Edgy horn rims and cat eye corners are back in style and add a retro modern look for the fashionista who likes a little mystery and a lot of fun. Vintage vivaciousness.  Va Va Voom!

TORTOISE COLLECTION – Timeless elegance is conveyed with our Tortoise Collection.  Men and women alike can don this style for a sophisticated or casual look that represents everything from Ivy League academic and downtown hipster; to well-heeled Park Avenue. You can't go wrong with this classy, classic style.

ULTEM FRAMES – Ultra Light. Fully Flexible. Extra Durable.  It's likely that you'll forget you wearing glasses with the ULTEM Frame Collection. Perfect for those with an active lifestyle - these frames have more contortions than your favorite yoga instructor.

The Future is Retro Glasses

The future is Retro because this look never goes out of style. EyeBuyDirect.com offers the very best in vintage and retro- frames from the 1950s & 60s, funky frames from the 1970s and bold, chunky frames from the 1980's. Check out iconic styles such as our perfectly round 60s-style frames made famous by the likes of Ghandi and John Lennon or our Wayfarer-style glasses made famous by Tom Cruise, Audrey Hepburn and The Blues Brothers. Whether you purchase them with or without prescription lenses, these frames are sure-fire hits so it's no mystery why they've remained fashionable throughout the decades.

Classy is the New Classic

The updated classic style standard now includes finishes such as gunmetal, copper, rose-blush gold and antique euro. The new definition of "heavy metal," these are some of the hottest metallics on the fashion scene, not to mention the chicest glasses you have ever laid eyes on!

About EyeBuyDirect.com 


Founded in 2005, EyeBuyDirect is the leading online retailer for stylish, high-quality, value-priced lenses and eyewear. EyeBuyDirect offers prescription glasses and frames for as low as $6.00 and provides consumers with thousands of dazzling variations on hundreds of styles that satisfy every taste and lifestyle. EyeBuyDirect owns and operates the entire production and distribution of its lenses and frames, enabling the company to pass along unmatched savings to quality and value-conscious consumers. EyeBuyDirect is committed to access and equality in vision care, and has donated thousands of glasses to organizations worldwide. Since 2012, EyeBuyDirect has been part of Essilor International's family of brands. For more information, please visit http://www.eyebuydirect.com

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SOURCE Eyebuydirect.com