Extraprise Certified as Aprimo Partner and Reseller

BOSTON, Aug. 22, 2011 /PRNewswire/ -- Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, today announced its certification as a partner and reseller in the Aprimo Alliance Program for Aprimo's SaaS-based Integrated Marketing Management solutions. Extraprise joins a select few database marketing and demand generation services partners who bring a combination of deep marketing, demand generation and database technology and analytical expertise to Aprimo's B2B and B2C customers.  Extraprise's i2i™ demand generation services transform complex data, sometimes from hundreds of sources, into customer intelligence to drive multi-channel marketing campaigns to optimize revenue at the right time, in the right place, and with the right offer at any stage of the customer life cycle.

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"Extraprise's combination of strong database technology and marketing expertise accelerates the value our customers realize from Aprimo," said Anton Papp, Vice President of Corporate Development and Global Alliances at Aprimo. "We're excited about Extraprise's ability to bring their services for customer intelligence, marketing strategy and campaign expertise to our B2B and B2C customers as a certified partner."

Extraprise offers Aprimo customers of all sizes and marketing maturity a variety of packaged database, customer intelligence and demand generation services that are seamlessly integrated with Aprimo and extends the opportunity to optimize revenue throughout the customer life cycle. These services include data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations. Marketing organizations just starting to evolve to fully optimizing revenue can choose a low cost, rapid implementation package designed to accelerate demand generation.

"With complex data issues challenging many marketing organizations today to enhance revenue performance through demand generation, we believe the combination of Extraprise and Aprimo brings together innovative marketing solutions that create customer intelligence to drive multi-channel marketing campaigns," said Michael Shanker, CEO and co-founder of Extraprise. "This partnership provides our clients and customers with the services and technologies they need to transform huge amounts of customer interaction data into a gold mine of customer intelligence to optimize revenue performance-based marketing campaigns."  

Extraprise's Aprimo certification assures its Fortune 1000 clients of its strong technical and quality assurance capabilities to deliver revenue optimizing demand generation campaigns. To achieve certification, Extraprise passed rigorous technical and educational standards to implement and integrate Aprimo's marketing automation platform for clients.  

Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, creating customer intelligence and using it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions.  Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.

Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only suite of demand generation services that combines customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle.  Spanning a comprehensive suite of services from lead generation to nurturing  to closed sale, and upsell and cross-sell, Extraprise's i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit www.extraprise.com or call +1(888)i2iMKTG or email [email protected].

Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2011 Extraprise Group Inc. All rights reserved.

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SOURCE Extraprise Group Inc.