Extraprise Achieves Solid Growth in FY 2011

Growth Fueled by 30% Increase in i2i™ Demand Generation Services Revenue

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Aug 08, 2011, 01:00 ET

BOSTON, Aug. 8, 2011 /PRNewswire/ -- Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, today announced strong FY 2011 growth on a 30% increase in its i2i demand generation services revenue. Demand by Extraprise clients for high volume, more complex multi-channel marketing campaigns also drove average annual contract values higher by 16%. Extraprise's FY 2011 ended on March 31, 2011.

"Marketing is increasingly driving corporate revenue goals," said Michael Shanker, CEO and co-founder of Extraprise. "Extraprise's growth is directly attributed to the value our clients receive through our i2i marketing services. With the explosion of customer interaction data that is occurring online, our B2B and B2C clients require sophisticated demand generation services that apply customer intelligence to their multi-channel campaigns to drive revenue."

IDC's 2011 Digital Universe Study, "Extracting Value from Chaos," notes that information has exploded by almost 1000% in the last five years, with 75% of it generated by consumers, while enterprises touch more than 80% of that data. The implication is clear for B2B and B2C CMOs and marketing organizations. With more than 1.8 zettabytes (1.8 trillion gigabytes) of information created and replicated, online customer interactions need to be driven by applying innovative and sophisticated customer intelligence and demand generation services that are timely across the customer life cycle.

During FY 2011, Extraprise beat all key metrics across its business. The company continued its 100% client retention rate, and saw significant, increased demand for its i2i marketing service offerings, particularly in marketing operations and lead generation and nurturing. The number of customer interactions Extraprise executed for its clients through marketing campaigns were in the tens of millions and increased by 300% overall during FY 2011. Customer contacts in client marketing databases, built, managed and enhanced by Extraprise, also increased by 300%, and were across 235 countries and territories on all seven continents.

Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, creating customer intelligence and using it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i Marketing Services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only suite of demand generation services that combines customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive suite of services from lead generation to nurturing to closed sale, and upsell and cross-sell, Extraprise's i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit www.extraprise.com or call +1(888)i2iMKTG.

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SOURCE Extraprise Group Inc.