EXTOL International Appoints Reeve Fritchman its First Chief Strategy Officer

POTTSVILLE, Pa., March 27, 2012 /PRNewswire/ -- EXTOL International, a leading provider of business integration software and services, today announced the addition of Reeve Fritchman to its executive leadership team as its first Chief Strategy Officer. In this newly-created position, Fritchman will lead EXTOL's marketing, customer outreach, and cloud programs.

An enterprise software and data migration veteran with more than three decades of leadership experience, Fritchman will contribute to the development, support, and promotion of EXTOL's integration tools. He joins EXTOL with an extensive background in business systems architecture, most notably in the development and marketing of the LTL/400 and AgiliTrans enterprise transportation management systems currently used by prominent transportation and logistics providers throughout the U.S. and Canada.  His professional experiences have included supporting customers through data migration and software development "pre-mortem" quality assurance programs.

"As more companies and their trading partners evaluate outsourcing to the cloud to improve operations, we recognized a need for a proven leader capable of ensuring our integration tools could meet our customers' traditional and cloud services needs," said Tony Baran, CEO of EXTOL International. "Our customers will immediately benefit from Reeve's deep understanding of the software development lifecycle and exceptional project management skills, through higher quality solutions that enable faster and more accurate partner communication and management."

Prior to joining EXTOL, Fritchman served as a Senior Solutions Manager in Microsoft's Solutions Delivery Group, where he assisted with developing the company's line-of-business applications and was a principal planner of the application quality assurance process. Previously, he was the president and chief software architect for Tran-Soft International and Ayers Rock Software LLC. He additionally served as chairman and chief software architect for the Transportation Technology Group.

"Trading partners today are demanding greater visibility into transaction data, and as a result, more companies are identifying opportunities where cloud-based services can expand their capabilities while shrinking their infrastructures," said Fritchman. "EXTOL continues to upgrade its integration tools to enable and support our customers' transitions to the Cloud, and we are actively developing and executing the most effective strategies to integrate, connect, and balance their public and private cloud application portfolios."

Fritchman holds Bachelor's and Master's degrees from Lehigh University, and has also earned professional certificates from the Project Management Institute, the Scrum Alliance, and the Institute of Electrical and Electronic Engineers.

For more information about EXTOL International's leadership team, its business integration offerings, and its professional services, visit www.extol.com.

About EXTOL International
EXTOL International, Inc. is a leading provider of business integration software and services, enabling enterprises to connect with their customers and suppliers and integrate business processes and information with internal or cloud-based applications. EXTOL's comprehensive, easy-to-implement integration solutions generate results in a fraction of the time and with significantly less resource commitment than similar solutions. For companies that often struggle with limited budgets, resources and skills, EXTOL provides the same level of partner integration and performance that larger organizations enjoy without the high cost or effort usually associated with integration solutions. The combination of EXTOL's leading-edge technology and team of industry experts ensures an effective solution for automated trading partner communication. For more information about EXTOL, visit www.extol.com.

SOURCE EXTOL International

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