Exset B.V. and Surbhi Broadband to Offer Digital Cable Solutions in India

NEW DELHI and LONDON, January 9, 2013 /PRNewswire/ --

The Netherland-based Exset B.V. (Exset) and Delhi-based Surbhi Broadband Pvt. Ltd. have entered a strategic technology and business partnership to provide a world-class, cost-effective solutions to small and medium-sized cable TV operators in India.

According the agreement reached between Exset and Surbhi, both the entities shall assist the Indian cable operators to adopt the award winning flagship product of DMS from Exset's stable in their digital migration and monetization efforts.

The strategic partnership will enable the Indian cable operators to have access to Surbhi's expertise in hardware and software system integration. "The two companies will bring new partnership models to the doorsteps of Cable Operators ranging from outright purchase, rental and revenue-share models to assist the Small and Medium sized cable operators in their digital transition," said London-based Mr. Rahul Nehra, Global Head, Sales & Marketing, Exset B.V.

With the combined offer from Surbhi and Exset, cable operators shall get access to reliable, market-leading digital migration solutions for digital cable TV platforms and services all under one roof. This shall enable the cable operator to deploy digital TV more efficiently and more cost-effective.

"Exset's technologies including the award winning DMS are of immense benefit to the small and medium sized cable customers. We trust that our collaboration with Exset and the availability of cost-effective solutions and various business models will help promote the growth of the Indian digital cable TV market," said Mr. Piyush Mishra, Vice President - Sales, Surbhi Broadband Pvt. Ltd.

Surbhi will promote market and manage Exset CAS/Middleware/Application/Advertising Modules and VAS alliances.

About Surbhi Broadband Pvt. Ltd.

Surbhi Broadband Pvt. Ltd. is India's leading cable TV equipment manufacturer and supplier. Surbhi offers affordable and reliable hardware technology solutions for digital TV, IPTV and digital COFDM System over cable. As a pioneer in the field of delivering TV and broadcast signals for over two decades, Surbhi is equipped with the skilled manpower and a network of offices all across India.

About Exset

Exset is a broadcast technology and solutions company founded in 2011 based in the Netherlands with offices in UK, Estonia and India. Exset provides software and security solutions to the television industry focusing in emerging markets where localisation, social and economic factors require a fresh approach form the traditional technology suppliers companies. We strive to provide a unique service by understanding the regional markets and working collaboratively with our customers to deliver highly tailored solutions using the latest technologies and maximizing their return on investments.

For further details, please visit http://www.exset.com/.

Primary Media Contact: Rajesh Prothi, [email protected], 91-9810209123

Secondary Media Contact: Shrishti, [email protected], 91-9650187059