Export Now Launches Flagship Online Store for Crucial in China

Crucial memory and storage upgrades now available to Chinese consumers at flagship Tmall store and crucial.cn

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Jul 22, 2014, 08:00 ET

AKRON, Ohio, July 22, 2014 /PRNewswire/ -- Export Now, which helps U.S. companies reach Chinese consumers, announced today the opening of a new Crucial^® online store in China. Export Now facilitates sales of U.S. consumer products on Tmall.com (www.tmall.com), China's leading e-commerce business-to-consumer platform with over 500 million registered customers.

Crucial by Micron (PRNewsFoto/Export Now)

The new Crucial store is directly accessible on Tmall at http://crucial.tmall.com/, or via www.crucial.cn, and offers a wide range of computer memory upgrades (DRAM) and solid state drives (SSDs). Chinese consumers can use the Crucial Memory Selector tool to match their system's make and model to a list of compatible upgrades.

"Crucial launched its first online store in the U.S. over 17 years ago, so we're no stranger to the world of e-commerce. However, this is our first direct online presence in China," said Roddy McLean, Crucial's Worldwide E-Commerce Marketing Manager. "With help and guidance from Export Now to launch the store, we now have access to the largest consumer market in the world. We're excited about this opportunity to see our brand develop and grow in China over the coming years."

Export Now founder and Chief Executive Officer Frank Lavin said his company's e-commerce business model accelerated Crucial's ability to reach Chinese consumers.

"It is gratifying to help bring Crucial products to Chinese consumers," Lavin said. "Competing in China may be the biggest challenge today for U.S. businesses, and Crucial is taking a bold step to reach the Chinese market. Adding it to the list of companies Export Now is working with expands the range of consumer products we help sell in China."

About Export Now
Export Now helps U.S. consumer product companies sell online in China by removing the barriers to exporting and marketing – regulations, logistics, financial settlement – and operating a Chinese language e-commerce store to sell the products directly to Chinese consumers. Export Now distributes products through stores on Chinese e-commerce sites Tmall.com and Taobao.com. The company currently supports 110 brands from the United States and around the world. For more information or to sign up, visit www.exportnow.com.

About Crucial
Crucial is a global brand of Micron Technology, Inc. Crucial products include award-winning solid state drives (SSDs) and DRAM for more than 50,000 desktops, laptops, servers, workstations, and other systems. Crucial products are available worldwide at leading retail and e-tail stores, commercial resellers, and system integrators who can be found at www.crucialproducts.com. For more information or support, visit www.crucial.com.

About Micron
Micron Technology, Inc. is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets a full range of DRAM, NAND and NOR flash memory, as well as other innovative memory technologies, packaging solutions and semiconductor systems for use in leading-edge computing, consumer, networking, embedded and mobile products. Micron's common stock is traded on the NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

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SOURCE Export Now