Exploring the Benefits of PR vs. Marketing in Small Business

NEW YORK, July 27, 2012 /PRNewswire/ -- As public relations and marketing disciplines continue to evolve, so too does the value of each to small business owners considering the benefits of public relations versus marketing in small business and the potential of each to reach their target audiences and provide the greatest return on investment. 

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A new article on PR Newswire's PR Toolkit discusses why PR is at the heart of marketing in small business today and offers savvy, affordable public relations tactics that can help boost brand credibility, attract new customers and deliver the benefits of traditional marketing.  It also reiterates the benefits of the one of the most valuable PR tools, the press release. To access the article, visit bit.ly/MLYGtq. 

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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