Explore Corporate Branding and Event Tech - XLIVE announces new panels feat. Anheuser-Busch, Microsoft, HTC, Eventbrite + more!

LAS VEGAS, Oct. 11, 2017 /PRNewswire/ -- XLIVE -- Be among the first to discover the latest trends in tech and brand activations within the live event space when the world's premiere live event conference, XLIVE returns to the Las Vegas strip this December 10th - 13th, 2017. Providing a global platform for attendees to examine the future of live event operations through a series of educational panels, workshops and key networking events, XLIVE announces a new extension to its already immersive schedule: Corporate Branding and Event Technology.

As the festival economy advances into one that's contingent on delivering the ultimate experience, XLIVE is providing resources to the live event community as it grows and evolves alongside emerging technology and a recent increase in brand activations by curating a selection of panels, workshops and keynote addresses centered on this pivotal theme. Look forward to engaging with top-level, inspiring speakers on a variety of topics including:

• Streaming Done Well – Festival Live Streaming Best Practices For Promoters And Brands
  John J. Petrocelli, CEO, Bulldog DM
• Breakout Session: Embracing The Digitization Of Events – Leveraging Event Technology Effectively
  Meryl Johnson, Director – Digital Strategy, Country Music Association
• Holy Shit! Moments: A-Class Brand Activations At Events
  Mark Billik, CEO & Founder, BeCore Inc. - Mark Sperling, Co-Founder & CEO, Group Y - Patrick Jong, Experiential Producer, Giant Spoon - Ajuma White, Executive Producer, New Creatures
• Next Up In Event Technology
  Marco Giiberti, Founder & CEO, Vesuvio Ventures - Lance Fensterman, SVP, Reedpop Ron Chiu, Chief Strategy Officer, Business Development, AEG Presents - Stephen Plumlee, Global COO, RG/A
• Case Study: Creating Disruptive Events For Disruptive Times
  Martin Enault, COO, C2 Montréal
• Blockchain – Understanding This Technology In Relation To Live Events
  Sandy Khaund, Founder & CEO, Upgraded Inc. - Spencer Montgomery, Blockchain Partner Executive, Microsoft
• Bringing Live Events To Virtual And Augmented Reality
  Stephanie Llamas, Vp, Research And Strategy Head Of Immersive Technology Insights, SuperData - Andrew Green, Director Of Strategy & Innovation, Anheuser-Busch - Jeff Nicholas, Live Nation Live - Vinay Narayan, Executive Director Vive, HTC

Bringing out key insiders from some of the most recognizable brands in the world, the inaugural programming will welcome Anheuser-Busch, New Creatures, Giant Spoon, Refinery29, Group Y, BeCore, CAA, Microsoft, Boston Beer Company, C2 Montreal, GTE Agency, Thuzi, Fish, Eventbrite, HTC, SuperData Research, Feathr plus many more to dive deep into the world of activations and partnerships.

Complex topics rising to the forefront of an ever-evolving industry, corporate branding, partnerships and event tech play crucial roles in how festivals and live events are able to create dynamic, interactive environments that go beyond basic offerings, elevating the fan experience. This year, the corporate branding and event tech schedule is designed to provide insight into innovative strategies production teams can implement to create exceptional brand experiences for attendees, and will integrate everything from marketing platforms, data & analytics, digitizing events, to virtual and augmented reality.

XLIVE Las Vegas is also thrilled to announce further additions to its growing network of speakers as Jason Miller, President, Live Nation New York; Cat Thomas, Operations Manager, Cumulus Las Vegas; and Patrick Walsh, CEO & President, Emmis Communications; will join the XLIVE community at this year's conference.

Each year XLIVE descends on Las Vegas, coalescing some of the world's leading experts from every aspect of live event entertainment, to celebrate music, film, food and beverage, Esports, technology and the experiences that culminate at festivals and live events. Reflecting the passion of the vibrant community, XLIVE serves as a catalyst for curating unique, memorable and life-changing experiences within the growing, dynamic and influential realm of festivals and live events.

Join us in Las Vegas this December -- Registration for XLIVE 2017 Las Vegas is available now via the XLIVE website!

Don't forget to nominate your favorite festival for the Inaugural Everfest + XLIVE Festival Awards - Now accepting submissions through November 2nd!

LEARN | EXPERIENCE | ENGAGE | TRANSFORM

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XLIVE would like to extend a special thanks to the 2017 Sponsors and Creative Partners coming together for this year's annual event:

Presenting Sponsors
Eventbrite - Thuzi - FISH Technologies - The Trade Group - R&R Partners/LVCVA

Premier Sponsors
Feathr - Vendini - BackStage Networks - THE CONFLUENCE - Lixar

Official Audio Visual Sponsor
MS Event Production

Featured Sponsors
Boomset - Access Event Solutions - Direct Source Distributing - Cramer - WorldStage - Umbel - GTE Agency

Supporting Sponsors
Atomic Design - TailoredMail - Connect&Go - ShowClix - Experient - SquadUp - TicketGuardian - Festivality

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