ExpertPlan and IRON Financial Offer an ERISA 3(38) Solution on an Open Architecture Platform

EAST WINDSOR, N.J., Feb. 1, 2012 /PRNewswire/ -- ExpertPlan, the leading provider of private label recordkeeping plan services, announced it has formed a new product partnership with IRON Financial, the Northbrook, IL based asset management firm that manages investment portfolios and provides comprehensive solutions to the qualified retirement plan marketplace. 

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While ExpertPlan focuses on recordkeeping services on their open architecture platform, IRON Financial will offer section 3(38) Investment Fiduciary Services under a fully branded private label solution developed by ExpertPlan on their platform. Under section 3(38) of the Employee Retirement Income Security Act (ERISA), an investment manager is given authority to direct and monitor investment options for a retirement plan. IRON Financial's expert professional independent fiduciaries will enable plan sponsors to transfer the responsibility and legal liabilities associated with the selection and monitoring of investment options to IRON Financial.

The product partnership allows ExpertPlan to provide support to financial professionals by meeting the demands of their plan sponsors. "As the industry prepares for new regulations that will require financial advisers to disclose whether they act as a fiduciary and, if so, in what capacity, we have seen an increased demand from our partners to provide fully independent fiduciary services as a component of our retirement plan platform," stated Tom Zgainer, Senior Vice President of Sales and Business Development. "By partnering with IRON Financial, ExpertPlan enables financial professionals, TPAs, and their plan sponsors to confidently rely on their provider to not only deliver the scale, benefits and service of a leading provider, but to be relieved of fiduciary liability associated with their retirement plan."

"IRON Financial is pleased to partner with ExpertPlan to provide a differentiated ERISA 3(38) solution in the open architecture space," said Dick Friedman, Managing Director of Corporate Retirement Services at IRON Financial. "Our solution is defined by a CEFEX certified non-proprietary investment process that offers complete transparency and state of the art deliverables. Our model is designed to add a support structure to advisors in this changing fiduciary world."

About ExpertPlan:

ExpertPlan Inc., headquartered outside of Princeton, New Jersey, is the premier provider of private-labeled recordkeeping solutions to asset management firms, TPAs, RIAs, broker dealers, insurance companies, CPAs, payroll companies, accountants and banks that serve 401(k) and other defined contribution plans. The firm's scalable recordkeeping solution can be customized to fully integrate with a client's business and distribution models. ExpertPlan has been a CEFEX certified recordkeeper since 2008. For more information about ExpertPlan, visit www.ExpertPlan.com.

About IRON Financial:

IRON Financial, based in Northbrook, IL, combines recognized investment management expertise, fiduciary standards and leading corporate retirement services in a unified package. This enables Plan Sponsors to confidently rely on their provider to not only deliver the scale, benefits and service of a leading provider, but to be relieved of fiduciary liability associated with their retirement plan. IRON is a SEC Registered Investment Advisor and has approximately $1.40 Billion in AUM as of 09/30/2011. For more information, visit www.IRONFinancial.com.

SOURCE ExpertPlan