NEW YORK, May 15, 2012 /PRNewswire/ -- The swell of the wave you've been waiting for just before it breaks. The thrill of exploring uncharted territory. The energy of whipping wind catching your sail. Nautica Aqua Rush embodies the spirit of nautical adventure—the anticipation, exhilaration and triumph that comes with taking to the high seas and going full speed ahead.
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Nautica's latest fragrance for him, Aqua Rush, captures the nautical heritage of the iconic brand, immersing the wearer in the exhilarating experience of braving the waves. Bold, masculine and powerful, the fragrance evokes the steadfast character of the classic seafarer. At once spicy and fresh, crisp and woody, Aqua Rush epitomizes what it means to be a man without limits.
"Nautica Aqua Rush evokes the energy of an adventurous lifestyle," remarks Steve Mormoris, Senior Vice President, Coty Beauty Global Marketing. "This exhilarating new Nautica fragrance celebrates the strength and masculinity of the active man and, ultimately, the epic power of the ocean."
"Once again Coty has helped us to develop a stand-out fragrance for men," states Karen Murray, President of Nautica. "Aqua Rush not only encompasses the spirit of the Nautica man, as self-assured, strong, and courageous, but it is also a powerfully handsome scent."
The energetic scent opens with brisk top notes of Sea Breeze accord and Yuzu splash with a twist of spicy-sweet Coriander. The fragrance's heart uncovers notes of Watermint, Clary Sage Absolute and Violet Leaves. The scent is anchored by masculine notes of Amberwood, Water Musks and Teak Wood.
Nautica Aqua Rush is housed in a bottle that echoes the curve of a swiftly moving sailboat or cresting wave, capturing the dynamic power of the scent and its intrepid appeal. The active lifestyle of the Nautica man is apparent in every facet of the bold design.
FRAGRANCE LINE-UP: 50 ml, $49; 100ml, $65
ALL OVER BODY SPRAY: 4oz, $10
AVAILABILITY: May 2012 at Macy's department stores and other fine retailers nationwide
About Nautica
Founded in 1983, Nautica® is a leading global lifestyle brand ranging from men's, women's and children's apparel and accessories to a complete home collection. Nautica® products are refined casual classics inspired and energized by the water that are always crisp, clean and distinct. Today Nautica® is available in more than 60 countries with more than 200 Nautica® branded stores worldwide. In 2003, the Company was acquired by VF Corporation, a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler, The North Face, Lee, Vans, Nautica, 7 For All Mankind, Eagle Creek, Eastpak, Ella Moss, JanSport, lucy, John Varvatos, Kipling, Majestic, Napapijri, Red Kap, Reef, Riders, Splendid, Smartwool® and Timberland®. For additional information, please go to www.nautica.com and www.vfc.com.
About Coty Inc.
Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.
Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.
The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renee Fleming, Lancaster, Marc Jacobs, Nikos, philosophy, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop.
The Coty Beauty brand portfolio is more widely distributed and includes adidas, ASTOR, Baby Phat, Beyonce Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross, Lady Gaga, Manhattan, Manhattan Clearface, Miss Sporty, Nautica, N.Y.C. New York Color, Nicole by OPI, OPI, Pierre Cardin[1], Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw, TJoy and Tonino Lamborghini.
Coty and Puig Fashion and Beauty S.A. have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Antonio Banderas in the United States and Canada.
For additional information about Coty Inc., please visit www.coty.com.
| 1. Not available in North America |
SOURCE Coty, Inc.
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