Experience Management Leader Medallia Sponsors USA Rugby Sevens Team
Rugby is the fastest growing sport in America
SAN MATEO, Calif., Feb. 26, 2019 /PRNewswire/ -- Medallia, Inc. (www.medallia.com), the global Experience Management leader, announced today its sponsorship of the USA Rugby Sevens team during the HSBC USA Rugby Sevens tournament in Las Vegas on March 1-3, 2019.
As part of the sponsorship investment, the USA Rugby Sevens team will wear jerseys with the Medallia logo proudly displayed, exposing the brand to over two million people across the fan base including attendees in the stadium and ESPN TV and digital viewers.
The HSBC USA Rugby Sevens tournament is part of the Ultimate Vegas Sports Weekend that will provide an even greater fan experience which also includes the Tuff Hedeman Bull Riding Tour, NASCAR, UFC and Vegas Golden Knights events throughout the weekend.
"Las Vegas will be buzzing with sports enthusiasts and we wanted to support and share in the amazing experience," said Leslie Stretch, CEO, Medallia. "I'm a huge Rugby Sevens fan and I look forward to spending time with my colleagues and business partners. Rugby is the fastest growing sport in the US and this particular event will feature 16 of the top Olympic rugby teams in the world."
"We are happy to have Medallia sponsor our team and bring greater visibility of rugby to the US market," said Rob Cornelius, VP of Business Development, United World Sports.
For more information about the HSBC USA Rugby Sevens event and schedule, please visit the website.
About United World Sports
United World Sports (UWS) LLC hosts a dynamic line up of emerging sports properties and has quickly become the leader at delivering premier international sports properties to U.S. audiences. UWS' flagship property is the USA Rugby Sevens Tournament held annually in Las Vegas. This exciting 16-nation, three-day tournament has become the largest attended rugby event in North America with more than 80,000 fans coming to Sam Boyd Stadium. Broadcast live on NBC Sports the tournament serves as the only U.S. stop on a nine-city world tour and reaches more than 400 million television households worldwide. Additional UWS properties include the Las Vegas Invitational, which occurs alongside the USA Sevens and is the largest participatory rugby tournament in the western hemisphere; the America's Rugby Seven's Cup; the Penn Mutual College Rugby Championship (CRC); and the Penn Mutual Varsity Cup Rugby Championship.
About USA Rugby Sevens
The annual USA Sevens international rugby tournament is the premier rugby event in North America as well as the fifth event out of ten in the HSBC Sevens World Series. Fans in attendance will see 16 international rugby sevens teams play 45 matches during a three-day competition in an attempt to gain points in the Sevens World Series standings. Fans can stay updated on all the latest USA Rugby Sevens news, events and details by following on Facebook (USA Sevens Rugby Tournament And Festival), Twitter (@USASevensRugby), Vine (@USASevensRugby) and Instagram (@USASevensRugby). Played on the same size field as traditional 15-player rugby, rugby sevens is played with just seven players per team. Matches have seven-minute halves with two-minute intervals for pool and knock-out matches. The fast pace and short duration of matches makes every moment of the action thrilling for spectators.
About Medallia
Medallia, the leader in Experience Management cloud technology, was named a leader in the most recent Forrester Wave and ranked #15 in the most recent Forbes Cloud 100 list. Medallia's vision is simple: to create a world where companies are loved by customers and employees alike. Hundreds of the world's largest companies and organizations trust Medallia's cloud platform to help them capture customer and employee feedback everywhere they are, understand it in real-time, and deliver insights and action everywhere—from the C-suite to the frontline—to improve business performance. Medallia has offices worldwide, including Silicon Valley, New York, Washington DC, London, Buenos Aires, Paris, Sydney, Austin and Tel Aviv. Learn more at www.medallia.com.
Medallia®, the Medallia logo, and the names and marks associated with Medallia's products are trademarks of Medallia and/or its affiliates.
PR Contact:
Sophie Chesters
[email protected]
Sophia Xepoleas
[email protected]
IR Contact:
Caroyln Bass
[email protected]
SOURCE Medallia, Inc.
Share this article