Experian Marketing Services Offers Complimentary Webinar on Tips to Improve Direct-Mail Response Rates

SCHAUMBURG, Ill., July 21 /PRNewswire/ -- Making the most of every dollar — especially when it comes to mailing — is top of mind for every multichannel marketer. With increased costs for paper, printing and postage, maximizing your customer files and eliminating "bad addresses" is the first step to improving deliverability rates. But what can you do beyond that to ensure that your company employs best data-hygiene practices?

A complimentary Webinar on Wednesday, July 28, 2010, at 1 p.m. Central time will feature Mike Yapuncich, Experian Marketing Services' vice president of Product Management for Data Management Services, discussing data hygiene and how it helps companies improve response. Yapuncich has more than 30 years of direct-marketing experience and is one of the foremost experts in list processing and data management services. He understands the industry and counsels clients on how to achieve their overall strategies and reduce wasted cost while maximizing return on investment. To register, visit https://www1.gotomeeting.com/register/755072696.

Attendees will learn the latest in:

• Using data-driven tools that go beyond software
• How external data can ensure that more targets are reached
• Industry best practices, proven tactics and case studies

About Experian Marketing Services

Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers. 

About Experian

Experian® is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

SOURCE Experian Marketing Services

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