Experian Expands Product Suite to Bring Optimization Capabilities to Previously Underserved Markets

COSTA MESA, Calif., March 22 /PRNewswire/ -- Experian®, the global information services company, today announced the launch of Decision Point(SM). Decision Point leverages Experian's proven patented optimization technology and provides quickly developed optimized strategies to solve complex business problems. The product enables institutions of all sizes to access best-in-class optimization technology to make better business decisions without committing to a large software purchase and deployment.

"As organizations prepare for a return to growth, they need to identify the optimal strategies to deploy across all Customer Life Cycle decisions to maximize resources and profits," said Gary Kearns, president of Experian Decision Analytics. "Experian's expanded optimization product suite provides solutions for organizations of every size to maximize their strategy effectiveness."

Implementing Experian's optimization yields proven results:

• A top 10 U.S. retail bank gained a 100 percent increase in profit from previous credit line management strategies
• A card issuer saw a 20 percent improvement in customer lifetime value
• Another card issuer gained a $7 incremental profit per account per annum
• An international wireless provider saw an 18 percent improvement in retained revenues, translating to more than $186 million annually

Experian's newest optimization product, Decision Point, provides flexible delivery options at varying price points to meet the needs of previously underserved markets, such as credit unions and financial services organizations within the telecommunications, energy and cable; collections; auto; and retail industries.

Experian's Decision Point can resolve client needs by helping to:

• Improve campaign performance
• Increase profitability
• Quickly respond to market conditions
• Reduce expenses
• Lower attrition and increase customer loyalty
• Enhance collection strategies

Decision Point is ideal for institutions seeking to assess the value of optimized strategies in a live production environment, gain strategy improvements over business-as-usual techniques and overcome internal technical constraints.

"In the current competitive environment, organizations are looking for ways to improve campaign effectiveness, acquire the right accounts, increase profitable customer retention and improve operational efficiencies, all impacting the bottom line. Optimization provides clear consumer-level decisions while accounting for the impact to key business objectives," added Kearns.

For additional information about optimization and other analytics strategies, join our analytics experts for a Webinar entitled "Advanced acquisition strategies for a new era in lending." Please visit the following link to register: http://www.bulldogsolutions.net/ExperianDecisionAnalytics/EXD03232010/frmRegistration.aspx?bdls=23404

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.

SOURCE Experian

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