Exhale Partners With 72andSunny to Helm Their Public Relations Strategy

NEW YORK, April 20, 2011 /PRNewswire/ -- Exhale, the mind body spa best known for its transformational Core Fusion fitness program and wellness spa therapies has added more muscle to its marketing team hiring 72andSunny.

72andSunny is a marketing and advertising agency with a full-service public relations division led by communications veteran Kerry Fitzmaurice.

"72andSunny's holistic approach to communications is refreshing and closely mirrors our internal philosophy," said Annbeth Esbach, chief executive officer, exhale mind body spa. "Kerry has a strong team with a deep knowledge of the health and beauty space. They exemplify the exhale spirit and we are excited to begin this new journey with 72andSunny."

"Having practiced yoga and Core Fusion with exhale for years, our team is thrilled to have them as a client. We believe in their mission and admire their approach to well-being," said Kerry Fitzmaurice, director of PR, 72andSunny. "Exhale's integration of world-class spa therapies in addition to their first-class fitness programs complete the wellness cycle and I am counting down the days to the official launch of Boot Camp."

72andSunny PR will helm the national public relations strategy and execution for all exhale locations.

About exhale:

Since its inception in 2003, exhale has earned a position as the leading lifestyle brand in the spa and wellness space. Exhale offers unparalleled, transformational mind body programs within an inspiring yet relaxing spa setting. Continuously delivering best-in-class spa therapies and yoga and Core Fusion classes, exhale currently operates 18 properties and plans to grow its well-being paradigm to 50 locations in prestigious and philosophically aligned resorts, residential hotel developments and strategic partnerships. http://www.exhalespa.com

72andSunny:

72andSunny drives transactions by making brands matter in culture. 72andSunny PR clients include PacSun, Bugaboo, Appaman, Apple Park and exhale. www.72andsunny.com

SOURCE 72andSunny