Executives Know the Importance of Digital Innovation, but Implementation Continues to be a Challenge

New North Highland whitepaper "From Zero to Digital" discusses barriers to and preparation for digital transformation

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Jul 09, 2015, 03:03 ET

ATLANTA, July 9, 2015 /PRNewswire/ -- A new whitepaper released this week from management consulting firm North Highland, found that while 84 percent of leaders feel that digital innovation is important for their business today, two-thirds of C-suite executives say their enterprises have a weak digital-physical strategy or no digital-physical strategy at all.

The report, "Getting from Zero to Digital: How to Future-Proof Your Bottom Line through Digital Transformation," provides an overview on the critical nature of being a digitally-savvy organization for future success, and explores the necessary steps companies must take to implement digital change.

"Everyone recognizes the importance of digital in today's business environment, but the landscape is littered by companies that have been left behind the digital curve. Leaders must figure out how to meet the high expectations of customers and deliver a unique human experience, or risk becoming obsolete," said Alex Bombeck, President of Sparks Grove and Data and Analytics.

The need to cater to customers' changing preferences seems intuitive, yet only 39 percent of leaders surveyed feel they are capturing and storing all relevant data for their customers. Part of the ongoing challenge is the traditional structure of an organization.

"To enable digital transformation, old legacy systems are not going to cut it. Silos must be broken down and an agile mindset needs to take hold. This means building cross-functional teams that can be nimble, move fast and quickly produce results," said Ben Grinnell, North Highland Global CIO Services Leader.

For additional research findings, a self-assessment and a step-by-step guide for implementing digital transformation, download the full report here.

About North Highland
North Highland is a global management consulting firm that delivers unique value, relevant big ideas and strategic business capabilities to clients around the world. The firm solves complex business problems for clients in multiple industries through an integrated approach and offers specialty services via its Strategy, Data and Analytics, Managed Services, and Sparks Grove divisions. North Highland is an employee-owned firm that has been named as a "Best Firm to Work For" every year since 2007 by Consulting Magazine. The firm is a member of Cordence Worldwide (www.cordenceworldwide.com), a global management consulting alliance. For more information, visit northhighland.com and connect with us on LinkedIn, Twitter and Facebook.

About Sparks Grove
Sparks Grove, is an Experience Design Agency. As a division of global consulting firm North Highland, we cultivate growth for customers by designing and building meaningful human experiences inspired by foresight and insight. We value action, agility, and adaptation over the one perfect solution.

If you're interested in learning more about our approach to innovation and experience design, or how Sparks Grove can help you solve a pressing business challenge, please visit us as www.sparksgrove.com.

Survey Methodology
North Highland conducted an online survey of over 180 executives in the U.S. and U.K. across a variety of industries with revenue in excess of $500m.

Media Contact:
Jennifer Marsh
404-975-6335
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SOURCE North Highland