Exadel Names 5W Public Relations Agency of Record

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May 02, 2012, 09:00 ET

NEW YORK, May 2, 2012 /PRNewswire/ -- Exadel™ today announced that 5W Public Relations, one of the nation's 25 largest PR Firms has been hired as its new PR agency of record. 5WPR will work with Exadel on all public relations initiatives, leading with strategic and creative planning for the brand and spearheading a full scale media relations campaign to promote Tiggzi, their drag-and-drop cloud based mobile app builder.

"We are thrilled to add Exadel to our exciting roster of industry leading technology clients," said Ronn Torossian, CEO of 5WPR. "Exadel's proven track record and Tiggzi's innovative app development capabilities are exciting to be involved in, and we welcome the opportunity to help raise awareness."

Exadel provides custom software development to Fortune 500 companies, using the most advanced technologies including mobile, cloud, and rich web user interfaces. With Tiggzi, Exadel's new Platform as a Service (PaaS) offering for mobile development, customers can rapidly build mobile apps using HTML5, jQuery Mobile, and PhoneGap technologies.

"We are excited that 5W Public Relations will help guide us as we grow awareness of Tiggzi. A sea change is under way in web technologies, with an explosion of APIs and crowdsourcing of the development of enterprise data and media resources," stated Fima Katz, Exadel CEO.

About Exadel

Exadel, creator of Tiggzi, is a global software application development company providing innovative services, solutions, and technology to its customers. Founded in 1998, Exadel is privately owned with headquarters in the San Francisco Bay Area with sales and support offices in the US and Germany and development centers in Belarus, Russia, and Ukraine.

About 5WPR:

5W Public Relations (http://www.5wpr.com) is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact client-specific business goals and objectives. One of the 25 largest independent PR firms in the US, the agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications.

Contact: Ronn Torossian, +1-212-999-5585, [email protected]

SOURCE 5W Public Relations