eWayDirect Wins Interactive Marketing Award

SOUTHPORT, Conn., April 1 /PRNewswire/ -- eWayDirect, Inc. has been awarded the prestigious Interactive Marketing Award by Promo for 2010. eWayDirect is best known for its industry-leading integrated emarketing platform, Direct|Connect 4.0.

In conjunction with marketing agencies SellUp and Ideas, Inc., eWayDirect worked with cosmetics company e.l.f. (eyes, lips, face) to improve its marketing outreach to a database of over 800,000 historical buyers. The company wanted significant contact with subscribers without overloading them with too many messages focusing on product offers and promotions.

eWayDirect's platform—which includes branded social media communities such as e.l.f.'s Beauty Network as well as best-in-the-business email marketing strategies—was used to deploy the award-winning campaign providing a segmentation strategy and content strategy to engage the defined subscriber base.

The winning entry will appear in the June/July issue of Chief Marketer. In May it will be featured in the 2010 Promo Interactive Marketing Awards Online Gala.

Direct|Connect 4.0 is the only platform on the market that integrates email marketing, viral marketing, desktop delivery, website reengagement, and social media in a single solution. The platform is changing the way marketers interact with prospects and customers online.

Promo's Interactive Marketing Awards honors the best and brightest in effective interactive marketing—and recognizes the valuable role that interactive campaigns play in motivating consumer response and creating strong, exciting brands.

About the company:

eWayDirect, Inc. is an integrated emarketing company offering Direct|Connect 4.0, a single integrated platform that combines world-class email marketing, website reengagement, viral marketing, social networks, and desktop delivery with the ability to utilize all facets in an integrated strategy, connecting email with social communities and social media with search marketing and direct mail capabilities. Learn more about eWayDirect at http://www.ewaydirect.com or call 203-254-0404 to schedule a demo today!

SOURCE eWayDirect, Inc.