eWayDirect Vice-President of Customer Service Patricia Wilson Featured in Upcoming Chatter Marketing Thought Leadership Series

SOUTHPORT, Conn., March 26 /PRNewswire/ -- eWayDirect's Chatter Marketing: Tuesdays at Two thought leadership series continues at 2pm on March 30 with eWayDirect vice-president of customer service Patricia Wilson discussing the timing of sending out emails with series host Jeannette Cezanne in an episode titled Timing is Everything: Email Segmentation by the Clock. eWayDirect is best known for its industry-leading integrated emarketing platform, Direct|Connect 4.0.

Wilson argues that marketers need to know the goal of each email before it is ever assigned to any kind of segmentation. "Who are you trying to reach?" she asks. "The answer is different if you're B2B or B2C, for example." Email timing and the frequency with which marketers send emails hold no secrets for Wilson, who will be happy to share her expertise with listeners.

Chatter Marketing: Tuesdays at Two is a free weekly 10-minute thought leadership series that promises participants "something you can do in the next five minutes to improve your emarketing efforts," says Cezanne. "Everyone can find something to use, immediately and practically. But I also try to not take myself or my guests too seriously: you'll find a laugh or two as well."

Past episodes have featured tips on social media marketing, SEO marketing, and PPC marketing. Chatter Marketing: Tuesdays at Two joins eWayDirect's blog in bringing the latest in thought leadership to the emarketing community.

Direct|Connect 4.0 is the only platform on the market that integrates email marketing, viral marketing, desktop delivery, website reengagement, and social media in a single solution. The platform is changing the way marketers interact with prospects and customers online.

About the company:

eWayDirect, Inc., is an integrated emarketing company offering Direct|Connect 4.0, a single integrated platform that combines world-class email marketing, website reengagement, viral marketing, social networks, and desktop delivery with the ability to utilize all facets in an integrated strategy, connecting email with social communities and social media with search marketing and direct mail capabilities. Learn more about eWayDirect at http://www.ewaydirect.com or call 203-254-0404 to schedule a demo today!

SOURCE eWayDirect, Inc.