EVOLUTION_18 Introduces Beauty Bites, Functional Gourmet Chocolates for Hair, Skin and Nails
Available exclusively in the Skincare Aisle of Over 1,600 Walmart Stores Nationwide
NEW YORK, Sept. 7, 2021 /PRNewswire/ -- EVOLUTION_18, the wellness brand founded by world-renowned beauty entrepreneur and lifestyle guru Bobbi Brown, today introduces Beauty Bites, functional gourmet chocolates formulated by Brooklyn-born chocolatiers that are packed with biotin, collagen and hyaluronic acid to strengthen skin, hair and nails[1]. Available in two flavors – Milk Chocolate Peanut Butter and Dark Chocolate Peanut Butter Crunch – Beauty Bites pack a one-two punch of wellness and great taste and are available exclusively at over 1,600 Walmart stores for $14.98. As a trusted voice in beauty, as well as a certified health and wellness coach from Institute for Integrative Nutrition, Bobbi is a vanguard working at the intersection of beauty and wellness. With Bobbi's longtime "formula first" product development approach, Beauty Bites are formulated with potent active ingredients for maximum efficacy:
Collagen |
A powerful ingredient that supports skin elasticity, manages gut inflammation, |
Biotin |
A vitamin that supports better (and stronger) hair and nail growth[3]. |
Hyaluronic Acid |
A naturally occurring substance that keeps skin hydrated and glowing, and joints |
Raw Cocoa |
High in antioxidants and naturally sweetens taste[5]. |
"The premise of EVOLUTION_18 has always been about satisfying a wellness need, but never sacrificing taste – I'm a foodie so everything in the collection has to taste delicious," said Bobbi. "Beauty Bites aren't just good-for-you ingestibles, they are artisanal, epicurean-grade chocolates infused with collagen and biotin. They are a revolutionary product for both the brand and Walmart who has wholeheartedly supported our mission of raising the bar on how delicious supplements can and should be."
Coinciding with the launch of Beauty Bites, Walmart is relocating the entire EVOLUTION_18 collection in stores from the 'personal care' section to the 'beauty and skincare' section. The move is both physical and symbolic: As leaders in their respective categories, both Bobbi and Walmart recognize the reciprocal nature of inner and outer beauty – of looking good and feeling good – and the importance consumers place on both. Walmart's placement of EVOLUTION_18 within beauty and skincare acknowledges the customer now views wellness and beauty as interconnected and complementary.
"Over the past few years, the beauty industry has evolved with a focus on products that promote beauty from the inside out. It's not just about looking good. We want you to feel good and that's what EVOLUTION_18 is helping our customers achieve," said Paula Ryan, Senior Merchandising Director, Beauty, Walmart U.S. "We're thrilled to introduce EVOLUTION_18 beauty bites and offer our customers new beauty and wellness items they can't find anywhere else."
Since 2019, Walmart has carried the inaugural 10 EVOLUTION_18 products in-store and on Walmart.com. Three years and several new products later, EVOLUTION_18 and Walmart continue to advance innovation and accessibility at the intersection of beauty and wellness.
About EVOLUTION_18
Founded in 2018 by world-renowned beauty entrepreneur and lifestyle guru Bobbi Brown, EVOLUTION_18 is a lifestyle-inspired wellness line, rooted in the belief that beauty and confidence start with what you put inside your body. After spending 25+ years talking to women about their beauty, health and wellness challenges, and now as a certified health coach with the Institute for Integrative Nutrition, Bobbi created EVOLUTION_18 to make feeling beautiful from the inside out accessible to everyone. EVOLUTION_18 is available at Evolution18.com, ChillbyEvolution18.com, Amazon.com, and at Walmart.com and Walmart stores nationwide. For more information, visit EVOLUTION18.com and follow @EVOLUTION18 on Facebook, Instagram and Twitter.
[1] Hydrolysed collagen clinical trials, The Open Nutraceuticals Journal, 2015, 8, 29-42
[2] Colombo VE, Gerber F, Bronhofer M, Floersheim GL. Treatment of brittle fingernails and onychoschizia with biotin: scanning electron microscopy. J Am Acad Dermatol 1990;23:1127-32.
[3] Hydrolysed collagen clinical trials, The Open Nutraceuticals Journal, 2015, 8, 29-42
[4] Clinical, Cosmetic and Investigational Dermatology 18 July 2017
[5] Agricultural Research Service (ARS), U.S. Department of Agriculture, In Chocolate, More Cocoa Means Higher Antioxidant Capacity, 4 April 2005
SOURCE EVOLUTION_18
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