Evolution of an Icon: Mizuno Wave Rider 20 Releases

20th Iteration of Mizuno's Cornerstone Shoe Introduces New "cloudwave" Technology

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Oct 07, 2016, 06:00 ET

ATLANTA, Oct. 7, 2016 /PRNewswire/ -- Etching another notch in the company's 110-year history, Mizuno celebrates the release of the 20^th iteration of its cornerstone shoe, the Wave Rider 20. Serving as the first introduction of the proprietary Wave® Technology, no one could have predicted that the Wave Rider would put Mizuno on the map.

But it did. And it's still going strong in its 20^th iteration.

"We took a look at where the Wave Rider could use the most improvements, and we carefully engineered those – along with evolutionary and thoughtful design – into the Wave Rider 20," said Todd Lewis, Vice President, Running Footwear & Design at Mizuno USA. "Long-time Wave Rider loyalists will appreciate the familiar fit and feel provided by new cloudwave technology in the midsole, while newcomers will enjoy a more accommodating upper and forgiving ride than what we've offered with this shoe in the past."

The all-new Wave Rider 20 is completely redesigned and a meticulously refined version of the shoe runners have come to love during its nearly two-decades in market. A testament to the past and a nod to the future, the shoe retains the same familiar fit and feel while offering increased cushioning and a smoother ride than ever before.

Features of the all-new Wave Rider 20 include:

New cloudwave® technology, the next evolution of Wave® technology that introduces new convex geometry to provide a softer, smoother ride with more cushion on initial heel impact and better guidance in the transition from heel to forefoot.
A breakthrough in DynamotionFit, the new "Triple Zone" engineered mesh construction provides a seamless and lightweight fit, creating a smooth, almost disappearing feel.
An all new U4ic midsole material provides a softer, more responsive feeling with better durability and a longer life.

"The release of the Wave Rider 20 is a historic moment for Mizuno as it has guided our path in the sport of running, and joins a short list of shoes that have reached this milestone," said Kim Hoey, Sr. Director, Brand Marketing & Management – Running at Mizuno USA. "We are proud of the latest iteration, designed with the hundreds of thousands of loyal Wave Rider wearers in mind, and for those runners seeking the optimum gear to help them get better and hit their next PR."

The Wave Rider 20 hits shelves across the nation this week with a suggested retail price of $119.99.

For more information about Mizuno gear and the history of the Wave Rider, visit MizunoUSA.com. Follow Mizuno Running on Facebook, Twitter and Instagram to share your running stories and keep up with the latest Mizuno news.

About Mizuno USA
Mizuno USA, Inc. is a wholly owned subsidiary of Mizuno Corporation, one of the largest specialty sporting goods manufacturers in the world. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, and volleyball equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in greater Atlanta.

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SOURCE Mizuno USA