evian® Roller Babies Declare August 'Live young® Month' In NYC

Since Skating Through Central Park, evian Babies focus on Encouraging the Big Apple to Make the Most of their Lives

News provided by

Aug 05, 2010, 09:39 ET

NEW YORK, Aug. 5 /PRNewswire/ -- Almost a year has passed since the young stars of the popular roller baby viral video rose to the top of YouTube charts in late 2009, and now they are back. The skates have come off, their bodies are plastered on t-shirts worn by the likes of Maria Sharapova and, this time, they're on a mission.

"It is great to be back and working with all natural, perfectly pure evian," says baby Tom Morse. "We roller babies are committed to helping New Yorkers make the most of their lives. We urge you: Live young, New York, Live young!"

Being the first to spot the "Live young" potential in New York, baby Tom even ventured to say, "When we are through here, I hope everyone feels empowered to seek memorable experiences, try new things and seize every moment."

As part of their quest to bring happiness and a renewed spirit to New York, the evian roller babies have declared August 'Live young Month'. They'll be taking to television screens, the Manhattan streets with free evian water (while supplies last), a soon-to-be-announced celebrity event, and offering an opportunity for fans to score the ever popular evian baby t-shirts and tickets to the 2010 US Open tournament, all in hopes of invigorating fun and zest for life city-wide*.

Says Jerome Goure, vice president of marketing for Danone Waters of America, Inc., "We haven't seen the babies this excited since finalizing choreography for last year's video."

To learn more about Live young Month in NYC, visit facebook.evian.com.

About evian®

evian® is all natural and perfectly pure.

every drop of evian is filtered naturally through layers of glacial sand during a 15+ year journey deep in the heart of the Northern Alps, giving it the purity and taste that nature intended.

More information can be found on www.evian.us, and facebook.evian.com.

*No purchase necessary. Void where prohibited. Open to legal residents of the 50 United States and the District of Columbia, 18 or older. For complete contest information, official rules and judging criteria please visit and facebook.evian.com or http://bit.ly/liveyoungrules. Contest begins on 8/5/10 at 12:00:01 a.m. EDT and is scheduled to end on 8/31/10 at 11:59:59 p.m. EDT

SOURCE evian