Everything Channel Announces Lisa MacKenzie as Senior Vice President of Events

FRAMINGHAM, Mass., Sept. 16 /PRNewswire/ -- Everything Channel, a UBM company, today announced veteran employee Lisa MacKenzie has been named Senior Vice President of Events.  With more than 75 live and virtual events held each year, MacKenzie will be responsible for elevating the reach of Everything Channel's flagship tradeshows and conferences while identifying new opportunities for business growth.

As the leader in IT channel-focused events, media and sales and marketing services, Everything Channel addresses a unique audience catering to event attendees that range from solution providers that sell and deploy technology to IT executives who consume it. In her previous role as Senior Vice President of Sales for Everything Channel, MacKenzie managed the sales teams across each major business unit including CRN, VARBusiness, Channelweb.com and Next Level helping to provide channel participants with the customized solutions they need to drive revenue. In addition she served as publisher of CRN and CRN.com for five years. In her new role as Senior Vice President of Events, she will leverage her industry experience to provide venues for channel leaders to solve business problems, create partnerships and expedite growth by evaluating existing event opportunities and offering new products to the market.

"With more than 23 years of experience in the IT industry, Lisa MacKenzie is a channel veteran who intimately understands the unique challenges our customers face. She has the energy, vision and desire needed to expand our event portfolio thoughtfully, decisively and profitably," said Bob Faletra, CEO, Everything Channel.

Beyond the Everything Channel family, MacKenzie's experience includes channel marketing and consulting roles for several software companies, including Primal Software, UGS/Siemens, Fifth Generation Systems and TouchStone Software as well as marketing management roles at Ingram Micro. Her experience and expertise has also helped her become a fixture on the channel landscape speaking at various industry events.  

"The channel continues to grow rapidly and our audiences need focused opportunities to accelerate sales," commented MacKenzie. "I am looking forward to bolstering our roster of events and working with the channel community to develop new, innovative venues for participation that complement their existing channel strategies."

Everything Channel

Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at http://www.everythingchannel.com. 

About United Business Media Limited (www.unitedbusinessmedia.com)

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

SOURCE Everything Channel

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