Every Woman Needs a Joey, a New Sweater-In-A-Pouch That Provides Instant Warmth and Comfort to Unexpected Chills

FORT LAUDERDALE, Fla., June 2, 2015 /PRNewswire/ -- Joey Fashions LLC is excited to announce the launch of the Joey, a new Sweater-In-A-Pouch that combines convenience with comfort and style. Designed after the popular open front cardigan, the Joey features a built-in kangaroo pouch that is used to hold and protect the sweater when it's not being worn. You can keep a Joey in your purse, car, or desk at work. Then, the next time there's a sudden or unexpected chill in the air, simply take out the Joey pouch and open it up for an "instantly" stylish and comfortable cardigan.

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The Joey, which currently has a patent pending, is the brainchild of Joey Fashions LLC's Co-founder Kim Collins, who after retiring from a 20-year teaching career decided to finally pursue an idea that came to her several years ago. Newly married, she entrusted her idea to her husband Bob, and the Joey was born.

"The Joey was created out of my own frustration. Time after time I would experience unexpected temperature changes that caused me to become cold and uncomfortable," says Kim. "Forgetting to take a sweater with me, I would suffer through these bone-chilling conditions. I knew there had to be a simple solution. Then one day I had an inspiration, why not make a sweater that would fold up into its own sewn-in pouch and is also small enough to fit in my purse. A sweater I could have with me at all times, for whenever it was needed." 

The Joey, a Sweater-In-A-Pouch, is convenient to put on when you're out dining at your favorite restaurant, at work, out shopping, or anytime the winds are chilly or the air conditioning is too cold. Created with a super-soft, semi-sheer slub knit fabric, this innovative sweater sheds wrinkles, offering versatility and comfort. Joey's kangaroo pouch, located discreetly inside the top area of the neck seam, also keeps the sweater clean when it's not being worn.

"The Joey provides a solution to a problem that most women experience by allowing them to have a sweater with them at all times – making it both convenient and highly appealing," says Bob Collins, Co-Founder of Joey Fashions. "I believe a wide range of women will benefit from this solution and the Joey will quickly become a must-have accessory. Our company slogan is 'Every Woman Needs a Joey!' "

The Joey sells for $29.95 with free shipping, and is now available online in both black and tan. For more information on the Joey visit www.JoeySweater.com.

About Joey Fashions LLC
Joey Fashions LLC is a startup woman's fashion apparel company based in Fort Lauderdale, Florida. Bob and Kim Collins are the founders and the Joey sweater is the brand's flagship product with plans to expand into other related Joey apparel.

Contact:
Bob Collins
Co-Founder
954-588-0059
Email
http://www.JoeySweater.com

SOURCE Joey Fashions LLC

Related Links

http://www.JoeySweater.com