Every Mother Counts Introduces The Orange Rose, A Universal Symbol for Safer Motherhood

NEW YORK, April 18, 2016 /PRNewswire-USNewswire/ -- Today, Every Mother Counts - a non-profit organization that is dedicated to making pregnancy and childbirth safe for every mother, everywhere - unveiled the Orange Rose as a universal symbol for safer motherhood.

To maximize visibility of the Orange Rose, Every Mother Counts is rolling out a multi-platform Mother's Day campaign in partnership with global marketing agency DigitasLBi.

The campaign is designed to spark a national dialogue around the tragic fact that pregnancy can be a death sentence for more than 300,000 women each year, but that change is possible in our lifetime. 98 percent of these deaths are preventable.

Orange is the color of Every Mother Counts. The blooming rose symbolizes a cycle of life, not death. It is a visible sign of nourishment, strength and vitality.

The Orange Rose is a powerful reminder that safer motherhood is possible with improved access to essential care during pregnancy and childbirth. 

"I am proud of the impact of Every Mother Counts and the awareness we have already raised about the possibility of safer motherhood," says Christy Turlington Burns, founder, Every Mother Counts.  "I see the orange rose symbol and this campaign as a new beginning to the end of preventable deaths for mothers during pregnancy and childbirth. The orange rose is a reminder that the possibility of lasting change is within our reach."

"We are thrilled to stand together with Every Mother Counts this Mother's Day," says Doris Chung, SVP, Group Creative Director, DigitasLBi. "Our hope is that the Orange Rose and accompanying campaign will advance safer pregnancy and childbirth as a human right around the world."

The Orange Rose Campaign invites everyone to honor their mothers this Mother's Day and to stand in solidarity with women and girls throughout the year.   The campaign welcomes people to:

Shop the Orange Rose Collection 
Today, Every Mother Counts launched a curated collection of 10 products that will make perfect Mother's Day gifts. Proceeds will support Every Mother Counts' continued efforts to link women to critical care in underserved communities in the U.S. and around the world.

Featured on the Every Mother Counts homepage the partners include: Ash & Ames, Clare V., Cuyana, Dear Liza's Custom Cookies & Desserts, LaSoula, Minted, Posy Box Flowers, Sefte Living, Solly Baby and TOMS.

Spark a Social Movement that Changes Lives
On May 6^th, Every Mother Counts & DigitasLBi will release a short video that will ignite a chain reaction of positive change for women and girls via Facebook, Twitter, and Instagram. This increased visibility and awareness will help bring Every Mother Counts closer to achieving our goal to make pregnancy and childbirth safe for every mother, everywhere.

About Every Mother Counts
Every Mother Counts is a non-profit organization dedicated to making pregnancy and childbirth safe for every mother. Every Mother Counts informs, engages, and mobilizes new audiences to take action to deliver life-saving care around the world. Every Mother Counts makes pregnancy and motherhood safer in Haiti, Uganda, Bangladesh, India, Tanzania, Guatemala, Syria and the United States. everymothercounts.org

About DigitasLBi
DigitasLBi is a data-inspired lead agency. We fuse creativity, data, and technology to help our clients transform their business. A top-ten global marketing and technology agency, DigitasLBi is comprised of 6,000 digital and technology experts across 40 offices in 25 countries worldwide. DigitasLBi is part of Publicis. Sapient, a Digital Transformation Platform purpose-built to solve for the challenges of today's digital world — where companies seek to become fully digital businesses. Publicis. Sapient is 23,000 people strong, across 100 offices in 50 countries. For more information, visit www.publicis.sapient.com. 

Download the Orange Rose assets: http://bit.ly/1NsLlnx

SOURCE Every Mother Counts