Evergage Joins Demandware LINK Program to Accelerate eCommerce Optimization
Pre-Built Integration Makes it Faster and Easier for Demandware Clients to Deploy Evergage's Personalization Solution and Drive Greater Lift in Revenue
SOMERVILLE, Mass., May 14, 2015 /PRNewswire/ -- Evergage, the leading provider of real-time personalization, today announced that it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware® platform. Through the LINK Technology Partner Program, Evergage has developed a pre-built integration between Evergage Promote and the Demandware Commerce Cloud, making it seamless for Demandware clients to implement its real-time personalization solution.
Evergage, a solution built for and used by marketers, captures the interests, behaviors and preferences of website visitors in real time, and uses that information to deliver the most relevant, personalized experiences – including content, messages and product recommendations. For product recommendations, Evergage Promote uniquely catalogs the business's product offerings without the need to integrate with system APIs or upload the product inventory. Product details are automatically updated in the Evergage database right from the webpage. With the Demandware integration, product data not shown on the page but housed by the Demandware platform (e.g., the manufacturer's suggested price or SKU) is passed to Evergage, enriching the information used for personalization. This helps marketers get up and running faster with personalization initiatives, as well as ensure their product recommendations are as effective as possible for each and every visitor.
"We are pleased to have Evergage as a LINK Technology Partner," said Tom Griffin, SVP, corporate development at Demandware. "Evergage has streamlined the product catalog integration process, enabling our mutual clients to improve the customer experience through personalized interactions and product recommendations in their Demandware-powered websites and apps."
The Demandware LINK Technology Partner Program provides Demandware clients with a rich set of pre-built integrations to cutting-edge commerce technologies and applications that can unlock revenue-generating opportunities and enhance the brand experience. By reducing the cost and complexity of integrations, Demandware LINK allows retailers to adopt innovative third-party technologies quickly and cost-effectively, enabling them to accelerate time to market and realize a faster return on their investment.
"In examining how we could better support eCommerce marketers, we realized the need to more easily integrate data between Demandware's platform and our own. Through the pre-built integration, our customers are able to create a complete picture of customer data and use that to deliver personalized, highly relevant and engaging communications to visitors when they're on-site or in-app," said Karl Wirth, CEO and co-founder of Evergage. "Companies using personalization solutions in conjunction with their eCommerce platform see a major lift in revenue compared with using their eCommerce solution alone. We're excited to be a part of the LINK partner program and look forward to helping customers take the next step in effectively acting on their customer data."
About Evergage
Evergage's cloud-based platform delivers real-time personalization to more than 500 million web visitors, improving demand generation, revenue growth and customer success for over 120 organizations, including Gardener's Supply Company, Millward Brown Digital, Publishers Clearing House, Rue La La and Wayfair. Evergage empowers marketers to increase engagement and conversions of website visitors and users through personalized content and experiences based on deep behavioral analytics. Evergage is a 2014 Marketing ARC Award winner, a 2014 MITX What's Next Award winner, a Red Herring Top 200 North American company, and a two-time BostInno "50 on Fire" finalist. For more information, visit http://evergage.com or contact the company at [email protected] or 1-888-310-0589.
Media Contact:
Sarah Otterstetter
Davies Murphy Group
Email: [email protected]
Phone: +1 781-418-2416
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SOURCE Evergage
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