Ever Receive a Card You Couldn't Put Down? American Greetings Says, Take it With You

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Nov 16, 2010, 09:17 ET

CLEVELAND, Nov. 16, 2010 /PRNewswire/ -- Sometimes a joke is so funny we can't wait to share it with everyone we know. This common reaction got the new product concepts team at American Greetings Corporation (NYSE: AM) thinking: what if consumers had a new way to share that great joke over and over again? The result is the latest innovation from the greeting card company called Pocket Talkers™, which offer a whole new take on funny sound cards with detachable talking characters that are sure to entertain.

Each "Talker" is mounted to the front of the greeting card and is ready to serve up a series of funny audio clips at the push of a button. Quirky and fun, Pocket Talkers are a great way to add a little character to your next celebration.

"We are always working to introduce innovations that make every card distinct and with Pocket Talkers we thought, what's more memorable than a hilarious character you can take with you wherever you go?" said Carol Miller, executive director of new product concepts at American Greetings. "We all love to share a great joke and now we've given consumers a whole new way to do that. The innovation has also extended the usual life of a greeting card by introducing something recipients will love sharing with friends and family so they can experience the fun as well."

Consumers can find the new Pocket Talkers greetings at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation