Evaluate and Track "Marketing Automation Software" Market | Procurement Research Report| SpendEdge

Marketing Automation Software Procurement report explains key category management objectives that should form the base for sourcing strategy, including:

• Top-line growth
• Green initiatives
• Supply assurance
• Customer retention
• Cost savings
• Adherence to regulatory nuances
• Minimalization of ad hoc purchases
• Category innovations
• Scalability of inputs
• Demand forecasting and governance

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The pressure from substitutes and a moderate level of threat from new entrants has resulted in the Moderate bargaining power of suppliers. This makes it extremely important to get the pricing and pricing model right. Buyers should align their preferred pricing models for Marketing Automation Software with the wider industry and identify the cost-saving potential.

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Table of Content

• Executive Summary
• Market Insights
• Category Pricing Insights
• Cost-saving Opportunities
• Best Practices
• Category Ecosystem
• Category Management Strategy
• Category Management Enablers
• Suppliers Selection
• Suppliers under Coverage
• US Market Insights
• Category scope

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