Eurostar Becomes First European Rail Company to Feature TripAdvisor's User-Generated Content

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Mar 01, 2011, 03:59 ET

LONDON, March 1, 2011 /PRNewswire/ -- A partnership agreement between Eurostar and TripAdvisor(R), now allows all passengers travelling with the cross-Channel rail service to benefit from user reviews and ratings from the world's largest travel site*.

In a first for a European rail operator, TripAdvisor content is integrated into more than 18,000 pre-trip emails sent each month by Eurostar to passengers travelling on its high-speed services. TripAdvisor also offers passengers a "Best of" overview of their chosen Eurostar destination, including details of the city's top-rated attractions and restaurants, as well as access to a downloadable guide packed with insightful tips.

Odile Delhove, E-Commerce Ancillary Revenues Manager, Eurostar, said: "We want to make our passengers' complete trip as easy as possible. By introducing TripAdvisor reviews and ratings we've broadened the amount of relevant information they have access to, which will assist them when it comes to choosing their ideal trip."

TripAdvisor hotel reviews have also been incorporated across the rail operator's trip planning site, http://www.eurostartripplanner.com to help travellers select the best hotel for their needs. This trip planning service sits within Eurostar Plus, Eurostar's recently launched collection of special offers and discounts for travellers, helping them get even more from their Eurostar ticket.

Severine Philardeau, Senior Director of Partnerships, TripAdvisor, added: "We are delighted to partner with Eurostar to help empower their passengers to make the very best travel decisions when preparing for their trip across the Channel/across the continent or to the UK, through insight and feedback from the experiences of real travellers."

About TripAdvisor

TripAdvisor(R) is the world's largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features (including Flights search, TripAdvisor Mobile and TripAdvisor Trip Friends) with seamless links to booking tools.

TripAdvisor(R) Media Group, operated by TripAdvisor LLC, attracts more than 50 million unique monthly visitors* across 18 popular travel brands**. TripAdvisor-branded sites make up the largest travel community in the world, with more than 40 million unique monthly visitors***, 20 million members, and over 40 million reviews and opinions. The sites operate in 27 countries worldwide****, including China under daodao.com. TripAdvisor also operates TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor's millions of monthly visitors. The division includes Business Listings, which allows hoteliers to connect directly to millions of researching travelers, and Vacation Rentals, which helps property managers and individual home owners list their properties and showcase hotel alternatives.

TripAdvisor Media Group websites have been recognized as top travel resources in 2010 by Conde Nast Traveller, Good Housekeeping, TIME magazine and Travel + Leisure.

TripAdvisor and the sites comprising the TripAdvisor Media Group are operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor, Travelers' Choice and the TripAdvisor logo are trademarks or registered trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.

* Source: comScore Media Metrix for TripAdvisor Media Group Sites, Worldwide, August 2010

** In addition to TripAdvisor, The TripAdvisor Media Group of websites includes: http://www.airfarewatchdog.com, http://www.bookingbuddy.com, http://www.cruisecritic.com, http://www.everytrail.com, http://www.familyvacationcritic.com, http://www.flipkey.com, http://www.holidaylettings.co.uk, http://www.holidaywatchdog.com, http://www.independenttraveler.com, http://www.onetime.com, http://www.seatguru.com, http://www.sniqueaway.com, http://www.smartertravel.com, http://www.travel-library.com, http://www.travelpod.com, http://www.virtualtourist.com and http://www.kuxun.cn.