Eurosport/SOCCER.COM Partners With Leading English and Spanish Soccer Magazines to Engage U.S. Soccer Fans
HILLSBOROUGH, N.C., March 3 /PRNewswire/ -- FourFourTwo and Sports Endeavors Inc., better known as Eurosport/SOCCER.COM, have partnered to give U.S. soccer fans a sample of the world's leading soccer magazine.
"Eurosport/SOCCER.COM is excited to partner with FourFourTwo to deliver engaging content to soccer fans nationwide," said Durward Williams, Eurosport's Director of Strategic Alliances. "It's fitting that the most widely distributed soccer publication in the U.S. will now feature content from the leading soccer magazine in the world."
FourFourTwo magazine is published monthly by Haymarket Media Group, the largest privately owned publishing company in the United Kingdom. Starting in February, Eurosport customers will receive four special catalogs bound with miniature FourFourTwo magazines. Each catalog will have a circulation of 400,000 households, and Eurosport will distribute additional magazines at grassroots events.
"The World Cup presents a huge opportunity for the soccer industry," said Williams. "It's essential that we engage our customers and capitalize on this special event."
Each FourFourTwo issue will have exclusive editorial content from the magazine's talented staff. Readers can expect great writing, brilliant photography and unparalleled access to the biggest names in soccer. Eurosport is limiting each magazine to just four advertisers. With the World Cup rapidly approaching, this space is sure to be prime advertising real estate.
"This is an excellent opportunity to connect with soccer fans without extraneous advertising noise," said Jaime Cardenas, CEO and founder of AC&M Group, a leading Marketing and Communications firm based in Charlotte, NC that is specialized in soccer marketing.
Eurosport/SOCCER.COM, the leading soccer retailer in the U.S., boasts the largest Hispanic soccer fan base in the country. Eurosport is issuing a special Spanish-language catalog with content provided by ESPN Deportes La Revista, the premier Spanish-language sports magazine in the U.S. and a key component of ESPN Deportes brand extensions. This catalog will launch at the start of the World Cup, and it will have a circulation of 100,000 Hispanic households.
"Hispanic consumers comprise an important market segment in the U.S.," said Vicente Navarro, Eurosport's Director of Hispanic Marketing. "This partnership is another great way to connect with these consumers."
Visit www.soccer.com/mediakit for more information about advertising opportunities with Eurosport/SOCCER.COM.
Founded in 1984, Sports Endeavors, Inc., better known as Eurosport/SOCCER.COM, is the world's leading authentic grassroots soccer company. SOCCER.COM has more than two million visitors per month, and the Eurosport catalog has the largest distribution of any U.S. soccer publication. In 2007, Eurosport expanded its catalog and web site operations to accommodate the growing Hispanic population, launching Eurosport en Espanol in print and ESPANOL.SOCCER.COM on the web. Sports Endeavors also operates leading online retail sites for lacrosse and rugby: lacrosse.com and worldrugbyshop.com.
CONTACT: |
Durward Williams |
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Director of Strategic Alliances |
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Sports Endeavors, Inc. |
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Office: 919.640.6270 |
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Cell: 919.219.8396 |
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Vicente Navarro |
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Director of Hispanic Marketing |
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Sports Endeavors, Inc. |
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Office: 919.640.6232 |
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Cell: 646.344.0444 |
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SOURCE Sports Endeavors, Inc.
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