European Handball Champions Engage and Grow Fan-Base With Globalpark Online Community
COLOGNE, Germany, July 14, 2010 /PRNewswire/ -- European Handball Club 2010 Champions VfL Gummersbach rely on Globalpark (http://www.globalpark.com/) technology to engage and grow their fan base. Together they have built an online community, accessible at http://www.My-VfL.de that encourages fans to get involved with game and promotion planning, and helps the ball club test and launch marketing campaigns.
The online community has engaged fans through surveys, chat, virtual gatherings, and weekly newsletters since the summer of 2009. It also encourages user-generated content - videos and diaries - and uses co-creation techniques to develop, and execute, new fan chants, banners and t-shirts. (See more online: http://www.globalpark.de/files/my_vfl_eng.pdf)
Thorsten Hoenen, Marketing Director at VfL Gummersbach, says "Globalpark has helped us get closer to our fan base, and provided the infrastructure to bring their ideas and feedback to life for a better overall fan, brand and club experience. Our fans have really taken to the community: the number of members continues to increase, but even more importantly the fans and the club have more regular and meaningful communications."
Dr. Lorenz Graf, CEO of Globalpark concludes: "Fan and customer communities allow organizations to both engage audiences and capture valuable insights. It is an approach that marries marketing strategy with the intrinsic PR-value of research, and can be applied towards the creation of better products, happier customers and word-of-mouth marketing."
About Globalpark
Globalpark provides panel community and survey software that enables organizations to manage what matters across the enterprise. By capturing feedback and tracking behaviour of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach.
Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDG, Nintendo, Sony Music, TNS and Warner Music. Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria.
For further information, please visit http://www.globalpark.com
SOURCE Globalpark
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