European Customer In-car Services and Features Usage Survey 2023: Assessing Passenger Opinions about On-demand Features, Over-the-air Updates, Connectivity, and Payment Options

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Jun 22, 2023, 13:00 ET

DUBLIN, June 22, 2023 /PRNewswire/ -- The "Voice of Customer Survey - European In-car Services and Features" report has been added to ResearchAndMarkets.com's offering.

The Voice of Customer survey on in-car services and features in Europe explores customer usage of in-car services, features on demand, over-the-air updates, connected services, and payment options by vehicle segment type.

Pandemic-induced market challenges are spurring innovation and progress toward safer and more convenient solutions, particularly in Europe's connected automotive industry, where emerging use cases are shaping a new normal for consumers.

The panel-based study involving 2,054 decision makers or key influencers for connected car services from 5 major European countries highlights the advantages of connected car services, including improved safety, convenience, and efficiency for drivers.

Data insights from this study can help businesses make informed decisions regarding investments in developing and integrating connected car services and uncover insights into potential revenue streams in the industry.

Key Topics Covered:

1 Key Findings

Key Objectives of this Study
Key Findings

2 Industry Overview

Technology Pre-requisites for On-demand Features
Automotive Marketplace Segmentation
In-car Marketplace as a Concept
In-car Marketplace Use Cases
In-car Marketplace Applications
Key Business Models for In-vehicle Feature on Demand Payments
Industry Executive Views on Features on Demand
Features on Demand Access Types and Delivery
Case Study - Mercedes Me

3 Research Methodology and Sample

Research Methodology
European Markets in Scope (G5)
Data Weighting and Aggregation
Respondent Profile
Respondent Profile - Demographics
Respondent Profile - Vehicle Ownership and Mileage

4 Customer Profiling - Current and Future Vehicles

Customer Preference - Powertrain
Current Level of Vehicle Digitalization
In-vehicle Connectivity Services/Functions with SIM Card
Willingness to Pay for Basic Internet Connectivity Package by Country
Willingness to Pay for Basic Internet Connectivity Package by Segment
Preferred Payment Method for OTA Feature Updates by Country
Preferred Payment Method for OTA Feature Updates by Segment
Preferred Payment Mode for OTA Functionality by Country
In-car Activities by Consumers
Consumers' In-car Entertainment Preferences by Country
Consumers' Preference for New In-car Technology
Importance of New Technology by Segment
Driver Opinions on Vehicle Subscriptions by Country

5 In-car Marketplace

Respondent Preferences - In-car Retail
Interest in Using Retail On-demand Services and Features by Country
Expected In-Vehicle Marketplaces by Country
Desired Products or Services in Marketplaces by Country

6 Features on Demand - Consumer Perspectives

Features on Demand - Survey Introduction
Interest in Purchasing the Following 25 Features on Demand
Willingness to Pay for New Features/Functionalities by Country
Consumer Sentiment Toward In-vehicle Features
Willingness to Pay for Different In-vehicle Features
Customer Sentiment about Transferring Features to a New Car
Interest in Purchasing Features on Demand for Next Car
Willingness to Pay for Features on Demand
Interest in Features on Demand by Country
Interest in Features on Demand by Vehicle Ownership
Interest in Features on Demand by Engine Type and Annual Mileage
Interest in Features on Demand by Demographics
Preference in Opting for Features on Demand Subscriptions by Car Segment
Preference in Opting for Features on Demand Subscriptions by Country
Perceptions About In-vehicle Functionalities

7 Features on Demand Willingness to Pay and Price Elasticity of Demand

Price Points Tested
Willingness to Pay and Price Elasticity of Demand
Features on Demand Price Elasticity of Demand
Interested in Purchasing - Powertrain Upgrades
Interested in Purchasing - Range Extension for EVs
Interested in Purchasing - Connected Mapping
Interested in Purchasing - Voice Assistant with Enhanced Capability
Interested in Purchasing - Remote Features Services via Smartphone App
Interested in Purchasing - Remote Parking Via App
Interested in Purchasing - Autopilot Technology
Interested in Purchasing - Connected Radio (IP-supported Radio)
Interested in Purchasing - IMAX Audio/Cinema Experience
Interested in Purchasing - Winter Comfort Package
Interested in Purchasing - Noise Reduction Technology
Interested in Purchasing - On-demand Driver Drowsiness/Distraction
Driving Features - Willingness to Pay
Convenience Features - Willingness to Pay
Willingness to Pay - Assisted/Automated Driving Features
Willingness to Pay - Audio/Entertainment Features
Willingness to Pay - Comfort
Willingness to Pay - Productivity Features
Willingness to Pay - Health/Wellness Features

8 Preferred User Interfaces

Control Options to Interact with Features on Demand by Country
Control Options to Interact with Features on Demand by Segment
Preferred Brands for Voice Assistance by Country

9 Appendix

For more information about this report visit https://www.researchandmarkets.com/r/m4ifsh

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