Europe Online Travel Report 2012

NEW YORK, April 23, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Europe Online Travel Report 2012

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Rapid Growth of the European Online Travel Market

In its latest "Europe Online Travel Report 2012" Hamburg-based secondary market research firm yStats.com analyzes the European online travel market. In addition to the total European market, the report covers the largest markets Great Britain, Germany and France along with 23 additional countries in Western, Central and Eastern Europe as well as Scandinavia.

The overall development of the online travel market in Europe has been very positive. The total number of bookings through online travel agencies increased by almost 20% from 2010 to 2011. Great Britain is still expected to account for the largest share in 2013, followed by Germany and France. In 2011, the reach of online tour operators was also the highest in Great Britain, while the strongest growth was observed in Germany. In 2011, Expedia had the highest number of unique visitors in Europe, followed by Priceline.

Growing online revenue for travel in largest European markets

In Great Britain, more than half of all consumers avoid traditional travel agents altogether and book their holidays online instead. In line with this trend, more than half of all internet users used online services for travel and accommodation in 2011. As shown in the "Europe Online Travel Report 2012" by yStats.com in 2011, customers in Germany preferred traditional travel agents for expensive travel arrangements and online booking for cheaper tours. Online revenue has grown considerably in this sector, while offline revenue has decreased. In France, revenue generated with online travel bookings grew as well between January and September 2011, more than the total B2C E-Commerce revenue. Additionally, B2C E-Commerce revenue in the category "Travel and Holiday Accommodation" was higher in 2011 than in the next four categories combined.

Online bookings popular across the entire European region

Almost half of all Italian online customers booked their accommodation online in 2011, making this the strongest category in Italian B2C E-Commerce. In 2011, in the Netherlands online train travel planner "Nederlandse Spoorwegen" and public transport planner "9292OV.nl" were among the most frequently visited travel websites. In 2011, more than three quarters of all Danes booked their holidays online, while less than 10% used the services of a traditional travel agent. In Norway, "Travel and Holiday Accommodation" was the most popular online product category in the second quarter of 2011. According to the yStats.com "Europe Online Travel Report 2012" almost half of all passengers in Russia had purchased their flight on a travel website, while almost one quarter had booked tickets via phone. Using the internet to buy travel arrangements or accommodation online was popular in Turkey in 2011.

Key Findings

- Online travel agency bookings grew by almost +20% in Europe in 2011 compared to 2010.

- The UK is projected to remain the largest share of Europe's online travel market in 2013, followed by Germany and France.

- In 2011, German vacation bookers preferred buying more costly vacations through travel agencies and cheaper ones online.

- More than half of UK consumers avoid in-store travel agents altogether in order to completely book their holidays online.

- French online travel revenue grew stronger between January and September 2011 than French total B2C E-Commerce revenue.

About our Reports

- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions

- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.

- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.

- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.

- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.

- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

About yStats.com

yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, yStats.com also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.

1. Management Summary

2. Europe: Regional

- Breakdown of Travel Site Visitors, by Global Region, in %, February 2011

- Composition of Travel Website Visitors, by Global Region and by Age, in %, February 2011

- Breakdown of Online Leisure/ Unmanaged Business Share of Gross Bookings, by Country, in %, 2010 & 2013f

- Online Travel Agency Bookings, in EUR billion and Growth in %, 2010 & 2011

- Breakdown of the Travel Market into Online Travel and Offline Travel, in %, 2013f

- Percentage of Travelers Booking Online, by Country, in %, 2011

- Composition of Visitors to Low-Cost Airlines Websites by Age Segment, in %, February 2011

- Top 10 Markets by Online Reach of Travel Properties, in % and % Change vs. one Year ago, April 2011

- Top 10 Online Travel Properties by Total Unique Visitors, in thousands and % Change vs. one Year ago, April 2011

3. Central Europe

3.1 Germany (Top Country)

- Online Travel Market Trends, 2011 & 2012

- Travel Sector Revenue, divided into Online and Offline Revenue, in EUR billion, 2006-2011f

- Share of Individuals ever having searched for Travel-related Information Online, in %, January 2001-January 2011

- Share of Individuals ever having booked Travel Online, in %, January 2001-January 2011

- Type of Travel-related Information searched by Online Travel Information Searchers, in %, January 2006 & January 2011

- Travel Category booked Online by Online Travel Bookers, in %, January 2006 & January 2011

- Share of Internet Users ever having booked overnight Accommodations Online, by Type of Accommodation, in %, 2011

- Websites used for Comparing and Choosing Leisure Travel Products, in %, April 2011

- Top Online Travel Providers, by Revenue, in EUR million, 2010 and in % Growth compared to 2009

- Travel Products Booking Methods for Air Travel (incl. Online), in %, April 2011

- Travel Products Booking Methods for Lodging (incl. Online), in %, April 2011

3.2 Austria

- Online Travel Trends, 2010 and Online Travel Sales, in EUR million, 2009-2010

3.3 Switzerland

- Growth of B2C E-Commerce Sales, by Category (incl. Travel), in %, 2010

- Online Activities (incl. Travel), in % of Internet Users, 2010

4. Western Europe

4.1 UK (Top Country)

- Online Travel Market Trends, 2011 & 2012

- Online Shopping Product Category Sales (incl. Travel), in % Change, December 2011-January 2012 & January 2011-January 2012

- Online Travel Sales Growth, in % from previous Month, January 2011-January 2012

- Online Activities (incl. Travel), in % of Internet Users, 2011

- Goods and Services bought Online (incl. Travel), in % of Internet Users, 2011

- Main Holiday Travel Booking Methods (incl. Online), in %, 2012f

- Travel Research Methods (incl. Online), in %, 2012f

- Breakdown of Primary Topics raised by Travel-Site Visitors, in %, 2011

- Breakdown of User Experience Issues of Travel Site Visitors, in %, 2011 and Breakdown of Product Issues of Travel Site Visitors, in %, 2011

- Websites used for Comparing and Choosing Leisure Travel Products, in %, April 2011

- Travel Products Booking Methods for Air Travel (incl. Online), in %, April 2011

- Travel Products Booking Methods for Lodging (incl. Online), in %, April 2011

- Travel-related Activities of Mobile Internet Users, in %, 2011

4.2 France (Top Country)

- Online Travel Trends, 2011

- Online Travel Sales, in EUR billion and Growth in %, 2010 & 2011

- B2C E-Commerce Sales by Sector (incl. Travel), in EUR billion, 2011

- Goods and Services purchased Online (incl. Travel), in % of Internet Users, 2011

- Travel Goods and Services purchased by Online Travel Shoppers, in %, 2011

- Top 5 Travel B2C E-Commerce Sites in France, by Unique Visitors, Q1 2011

4.3 Belgium

- Trips and Vacations booked Online, by Age Groups, in %, 2011

- Online Booking of Tourist Accommodations, by Age Groups, in %, 2011

- Other Travel-related Expenditures of Internet Users (Plane Tickets, Car Rental etc.), by Age Groups, in %, 2011

- Internet Users using Travel-related Services Online, by Age Groups, in %, 2011

4.4 Iceland

- Goods and Services bought Online (incl. Travel), in % of Internet Users, 2011

- Online Activities (incl. Travel), in % of Internet Users, 2011

4.5 Italy

- Goods and Services bought Online (incl. Travel), in % of Internet Shoppers, 2011

- Online Activities (incl. Travel), in % of Internet Users, 2010 & 2011

4.6 Luxembourg

- Share of Online Travel Arrangements, in % of Total Travel Arrangements, 2001-2010

- Type of Travel-related Internet Usage, in %, 2001-2010

4.7 Netherlands

- Goods and Services bought Online (incl. Travel), in % of frequent Online Shoppers, 2010

- Breakdown of Travel Website Subcategories, in %, April 2011

- Top 10 Travel Sites by total Unique Visitors, in thousands, April 2011

4.8 Spain

- Top Online Companies in "Travel & Tourism", in %, 2010

5. Eastern Europe

5.1 Croatia

- Purpose of Internet Usage by Individuals (incl. Travel), in %, Q1 2011

- Internet Purchases of Individuals, by Product Categories (incl. Travel), in %, Q1 2009-Q1 2011

5.2 Cyprus

- Internet Purchases of Individuals, by Product Categories (incl. Travel), in %, Q1 2011

- Online Activities of Internet Users (incl. Travel), by Popularity, in %, Q1 2011

5.3 Estonia

- Goods and Services Purchased Online (incl. Travel), in % of Online Shoppers, 2010 & Q1 2011

- Online Activities of Internet Users (incl. Travel), by Popularity, in %, Q1 2011

5.4 Greece

- Goods and Services purchased Online (incl. Travel), in % of Internet Shoppers, April 2009-March 2010

5.5 Latvia

- Online Activities (incl. Travel), in % of Internet Users, 2011

5.6 Lithuania

- Online Activities (incl. Travel), in % of Internet Users, 2011

5.7 Malta

- Internet Activities (incl. Travel), in % of Internet Users, 2010

- Goods and Services bought Online (incl. Travel), in % of Internet Users, 2010

5.8 Russia

- Websites used for Comparing and Choosing Leisure Travel Products, in %, April 2011

- Travel Products Booking Methods for Air Travel (incl. Online), in %, April 2011

- Travel Products Booking Methods for Lodging (incl. Online), in %, April 2011

5.9 Slovakia

- Goods and Services bought Online (incl. Travel), in % of Online Shoppers, Q1 2011

5.10 Slovenia

- Online Activities of Internet Users (incl. Travel), in %, 2011

- Goods and Services bought on the Internet (incl. Travel), in % of Internet Shoppers, 2011

5.11 Turkey

- Internet Activities of Individuals (incl. Travel), in %, January-March 2011

6. Scandinavia

6.1 Denmark

- Goods and Services (incl. Travel) Purchased on the Internet, in % of Online Shoppers, 2010

- B2C E-Commerce (incl. Travel) by Product and Region, in % of Internet Shoppers,12 Months to September 2011

- Breakdown of Vacation Booking Methods (incl. Online), in %, 2011

6.2 Finland

- B2C E-Commerce Sales by Product Category (incl. Travel), in EUR million, 2010

- B2C E-Commerce per Product Category (incl. Travel), in %, Q3 2010

- Most reliable Sources of Information when Planning a Trip (incl. Online), in %, 2011

6.3 Norway

- Goods and Services bought Online (incl. Travel), in %, 12 Months to Q2 2011

- Online Activities of Internet Users (incl. Travel), in %, Q2 2011

6.4 Sweden

- Online Activities of Internet Users (incl. Travel), by Popularity, in %, Q1 2011

- Goods and Services bought on the Internet (incl. Travel), in % of Internet Shoppers, April 2010-March 2011

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Travel Services Industry: Europe Online Travel Report 2012

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