Euro RSCG Edge Tapped to Handle European Expansion for Kettlebell Workout Leader KettleWorx

CARLSBAD, Calif., June 14, 2011 /PRNewswire/ -- Euro RSCG Edge, a leading direct response agency, today announced that it has been selected to handle the expansion of FitnessWorx LLC's KettleWorx product line into Europe.  As part of the expansion Edge will launch ecommerce websites for EU countries on Edge's proprietary ecommerce platform and will handle all online media in Europe following launch, beginning in Germany, France, Spain and Italy in early summer.  Edge will also handle expansion into Japan in early fall.

"Edge has been a strong partner for many years, and we strongly believe their global digital capabilities will help us meet tight deadlines and aggressive business growth expectations," said Jimmy Clark FitnessWorx' President.  "They have repeatedly proven that the team understands our product, our audience and how to use media to drive response, and we look forward to continuing to expand their role."

KettleWorx is the bestselling kettlebell fitness program in the United States. Using a kettlebell as the tool, the KettleWorx DVD program guides people week-by-week through 18 totally unique workouts.

"We are fortunate to work with category leaders such as KettleWorx," said Tom Hubbard, Vice President of Online Marketing for Euro RSCG Edge.  "We are excited to leverage our global media, creative and ecommerce capabilities to help the business continue its expansion in 2011."

Euro RSCG Edge also handles DRTV Media duties for FitnessWorx LLC.

About Euro RSCG Edge

Euro RSCG Edge is the direct response arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries.  Euro RSCG Edge is a full-service direct response agency with offices in Boston, San Diego, Los Angeles, Portland, OR and London providing DRTV, Online Media, Print and Radio media and creative services.  Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

For more on Euro RCSG Edge, please visit www.eurorscgedge.com.

About FitnessWorx LLC

Founded in 2008, FitnessWorx LLC is a Minneapolis based company with the sole mission of producing life-changing fitness products for consumers that want to make healthy changes to their bodies, but don't have time for traditional fitness programs. The workouts are designed to deliver cardio, core and resistance training in short 20-30 minute bursts instead of the traditional 1-2 hours it would normally take in a gym.  The company was launched with the introduction of KettleWorx, a breakthrough fitness program that provides cardio, core and resistance training using a kettlebell.  The workouts are fun, very fast, and deliver life-changing results in only 20 minutes 3 times a week.  The FitnessWorx Mission: A fun program. Great results. All in time that you have.  

For more on KettleWorx, please visit www.kettleworx.com.

Contact:
Jared Kreiner  
212.886.4269
[email protected]

SOURCE Euro RSCG Worldwide

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