Eukanuba Pure Dog Food Hits Store Shelves Nationwide, Formulated Free of Corn, Wheat, Soy and Meat By-Products

Dog Owners Can Now Find a New Optimal Nutrition Formula with a 110 Percent Money Back Guarantee

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Jul 01, 2010, 01:09 ET

MASON, Ohio, July 1 /PRNewswire/ -- Eukanuba, one of the most trusted brands in premium dog nutrition, announces the introduction of Eukanuba Pure dog food, formulated to provide extraordinary dogs with optimal nutrition free of corn, wheat, soy and meat by-products. The new formula is also backed by a 110 percent money back guarantee, and provides ingredients in six key performance areas that work to help dogs stay healthy inside and out.

"Eukanuba Pure is the latest in a clinically proven line of nutritional innovations that help promote the health and well-being of extraordinary dogs everywhere," said Mabeatriz Rodriguez, general manager, P&G Pet Care in the Americas. "We continually enhance our formulas to provide dog owners with peace of mind knowing that their dog is getting the nutrition they need."

Eukanuba Pure includes real chicken as the first ingredient and is formulated free of artificial colors, artificial flavors, or artificial preservatives for both puppies and adult dogs. Eukanuba Pure formula promotes healthy nutrition in six key performance areas including: strong defenses, skin and coat, lean muscles, optimal digestion, strong bones and dental defense.

Eukanuba Pure for dogs is available at select pet specialty stores nationwide. For more information about Eukanuba, general pet care and nutrition, visit www.eukanuba.com.

About P&G Pet Care

For more than 60 years, Procter & Gamble Pet Care (NYSE: PG), the maker of Iams and Eukanuba, has enhanced the well-being of dogs and cats by providing world-class quality foods and pet-care products. To learn more about Eukanuba® and Iams® Dog & Cat Foods or general pet care and nutrition information, call the Iams Consumer Care Center at (800) 446-3075. You can also visit us on the Web at http://www.iams.com or http://www.eukanuba.com.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Eukanuba