Etsy Takes Over Caltrain Station in San Francisco

"Code as Craft" Installation Targets Software Engineers for New Etsy Office

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Nov 20, 2014, 04:53 ET

SAN FRANCISCO, Nov. 20, 2014 /PRNewswire/ -- The Caltrain Station in San Francisco has a vibrant new look thanks to Etsy, the online marketplace where people around the world connect to buy and sell unique goods. Etsy enlisted Made to position them as a different kind of tech company and to raise awareness of their new office in the Bay area. Made created the "Code as Craft" campaign to prove that craft and code are one in the same by using the vernacular of technology and engineering to showcase real Etsy goods.

(C) 2014 Mike Morgan/morgamic and Darryl Kirchner

"This is more than a recruitment campaign. It's also a branding campaign," said Dave Schiff, chief creative officer at Made. "Lots of people know Etsy is a killer repository of unique, crafted products. But most people have no idea that behind all that craft is a tech powerhouse. So the campaign not only lets engineers know Etsy is hiring, it lets consumers know Etsy is where they'll find the most innovative online shopping experience."

The installation launched November 18 and continues through December 16.

About Made
Made is an advertising agency founded in April of 2012 with a mission of creating and supporting US-based jobs. It makes strategically disruptive work that reinvents product categories or creates new ones. Clients include Church's Chicken, Seventh Generation, Wal-Mart, Vegas.com, Etsy, Evol Foods, Mozilla, New Belgium and Copper Mountain. For more details, visit mademovement.com

About Etsy
Etsy is an e-commerce website founded in 2005. Etsy currently has over 600 employees and 40 million members. It is headquartered in Brooklyn, NY with offices in Hudson, NY, San Francisco, CA, Berlin, Germany, London, UK, Dublin, Ireland, and Toronto, Canada.

Photo - http://photos.prnewswire.com/prnh/20141120/160083

SOURCE Made