ETRE teams up with ETNA to create the first web based Exchange Traded Property platform

NEW YORK, Sept. 16, 2014 /PRNewswire/ -- ETRE Financial, a real estate financial services and information technology company, recently announced the release of the 2.0 beta version of their web based trading platform, making Exchange-Traded Properties available to investors and traders around the world.  

ETRE partnered with ETNA, a New York based FinTech company, to develop the platform using ETNA's white labeled HTML5 trading technology, revolutionizing the way people invest in real estate. ETNA launched its white-labeled broker-dealer suite in 2010 and has since integrated with various partners within the finance industry.

"The ETRE Trading OMS platform provides tools and data to support informed investment decisions, allowing investors access to traditional equity information, along with proprietary real estate analytics. The outcome makes the process of property investment more transparent and empowering, ensuring our clients a real-time marketplace experience," said Jesse Stein, COO of ETRE Financial.

"We are thrilled to have partners like ETRE that have focused on a sector specific platform to allow both retail and institutional investors to create diversified portfolios within the real estate market through the simplicity of listed equities," added Roman Zhukov, President and CEO of ETNA. "The future of FinTech will lean towards white labeled technologies that others can build upon. There is no use continually re-inventing the wheel when savvy entrepreneurs could focus on the distinct value proposition."

About ETRE
Founded in 2012 and based in New York, ETRE Financial is a real estate financial services and information technology company focused on facilitating the public listing of individual real estate assets to improve access, liquidity and transparency in commercial real estate. The ETRE Financial Platform is designed to allow real estate investors around the globe to access specific real estate investment opportunities in the public markets through the introduction of single asset REITs on national stock exchanges. ETRE has termed these individual property REITs as Exchange Traded Properties (ETP). For more information about ETRE Financial, check out the website at http://www.etrefinancial.com, or call (212) 596-7225.

About ETNA
Founded in 2002, ETNA is the creator of ETNA Trader, one of a few technologically advanced broker neutral trading platforms available for white-labeling. Having developed technology for both well established companies like SAXO Bank, SogoTrade, and Blaze Portfolio Systems, ETNA has also recently facilitated the launch of FinTech startups ETRE and Tradier. For more information about ETNA's products and services, check out http://www.etnasoft.com, or call (855) 779-7171. For latest industry news and company updates follow @etnasoft on Twitter.

SOURCE ETNA