essie introduces new treat love & color nail care franchise for 2017

NEW YORK, March 1, 2017 /PRNewswire/ -- essie, America's nail salon expert since 1981, introduces its new treat love & color nail care . This innovative nail color and treatment fuses the benefits of nourishing ingredients with the beauty of essie sheer nail color.

treat, love & color is an innovative, one-step franchise of heavy hitting sheer nail color that delivers immediate, long term benefits to dry, brittle nails. Experience 60% less nail peeling and 35% less nail breakage in just one week. This breathable care formula is infused collagen and camellia leaf extracts. No base coat or top coat required, treat, love & color is the one-step nail treatment for anyone looking to give their nails a rest without sacrificing a fresh manicure.

The multi-benefit treat love & color nail treatment combines a lab-tested, nail strengthening formula with visually brightening sheer nail color for your most nourished, healthy-looking nails yet.

• treat me bright – brightening sheer powder pink
• laven-dearly – neutralizing adorable sheer lavender
• sheers to you – nurturing sheer pink blush

essie's new treat love & color nail care retails at $10.00 per bottle, and will be available starting January 2017 at http://www.essie.com/, fine salons and beauty destinations nationwide. To learn more about the range of essie nail care and treatments, please visit: http://www.essie.com/Nail-Care.aspx

about essie nail polish
The USA's nail salon expert since 1981, essie aims to inspire a love for the manicure experience with a wit and style that touches the hearts of women everywhere. essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and fashion icons around the world. As the color authority, essie is center stage on runways around the world, offering highly-anticipated color collections that drive trends season after season. The salon-quality formula and catchy, whimsical names has led to the creation of more than 1,000 shades. essie is a leader in nail luxury, committed to high-quality standards with an award-winning line of polishes and nail care products for every woman and salon professional. Since its introduction by Essie Weingarten, essie has delighted the color-obsessed with a love shared all over the world. We can be found on: essie.com, Facebook, Twitter, Instagram, Pinterest, Tumblr and YouTube.

SOURCE essie

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