ESPN and Golden Boy Promotions Announce Global Multi-Year Agreement to Televise New Fight Series
"GOLDEN BOY BOXING ON ESPN" DEBUTS MARCH 23 ON ESPN2 AND ESPN DEPORTES
INCLUDES 18 FIGHTS IN YEAR ONE
TECATE® TO SERVE AS PRESENTING SPONSOR OF SERIES
LOS ANGELES, Jan. 19, 2017 /PRNewswire-USNewswire/ -- ESPN and Golden Boy Promotions today announced a multi-year, international agreement for a series of fights to be televised live on ESPN2 and ESPN Deportes. The first fight, from Fantasy Springs Resort Casino in Indio, California, is March 23. Fighters on the card will be announced soon.
"We are excited to announce this new agreement with Golden Boy Promotions, one of the world's top promoters," said Burke Magnus, executive vice president, programming and scheduling at ESPN. "ESPN and ESPN Deportes look forward to featuring a new series of exciting world-class matches, along with a deep and wide variety of studio and digital content, in this multi-year, exclusive live-fight package."
In the first year of the deal, ESPN will televise 18 fight cards throughout the U.S., in both English and Spanish, and on its wholly-owned and affiliated networks in Latin America, Canada, the Caribbean, Australia and parts of Asia.
"ESPN is a flagship network with a history of showcasing and bringing audiences into the world of boxing, making this deal a natural fit for Golden Boy Promotions," said Oscar De La Hoya, chairman and CEO of Golden Boy Promotions. "Having worked with ESPN in the past, we know first-hand that its multiple TV and digital platforms represent a must-watch for casual and die-hard sports fans. I'm thrilled that Golden Boy's talented stable of fighters will be showcased before a wide audience who will have the opportunity to watch and follow the sports' current and future world champions."
"From the moment Tecate partnered with Golden Boy in 2016, our mandate has been to bring fight fans closer to the action which has included interactive Fan Fests before major bouts and the immersive Bold Punch app," said Gustavo Guerra, Tecate brand director. "Now we're excited to play an integral role in giving fans more access to an incredible stable of boxing talent through Golden Boy Fight Night on ESPN."
In addition to in-the-ring action, ESPN will also feature Golden Boy Media and Entertainment content on multiple platforms, including:
- Golden Boy's Classic Fight Library;
- In the Ring, half-hour interviews with a range of fighters;
- Mano-A-Mano, an original half-hour series featuring fighter training;
- The Ring TV Express, three-minute highlights of full fights; and
- Podcasts hosted by Oscar De La Hoya and other Golden Boy talent.
"Boxing fans are always looking for new, dynamic content, and this alliance will give fans fresh and original programming across the most well-known platform in the sports world," said David Tetreault, executive vice president of Golden Boy Media and Entertainment.
GOLDEN BOY BOXING ON ESPN:
Date |
Network |
3/23/2017 |
ESPN2 & ESPN Deportes |
4/1/2017 |
ESPN2 & ESPN Deportes |
4/20/2017 |
ESPN2 & ESPN Deportes |
5/5/2017 |
ESPN2 & ESPN Deportes |
5/18/2017 |
ESPN2 & ESPN Deportes |
6/17/2017 |
ESPN Deportes |
6/30/2017 |
ESPN Deportes |
7/7/2017 |
ESPN Deportes |
7/15/2017 |
ESPN2 & ESPN Deportes |
8/4/2017 |
ESPN2 & ESPN Deportes |
8/18/2017 |
ESPN Deportes |
9/15/2017 |
ESPN Deportes |
9/30/2017 |
ESPN Deportes |
10/19/2017 |
ESPN2 & ESPN Deportes |
11/2/2017 |
ESPN2 & ESPN Deportes |
11/16/2017 |
ESPN2 & ESPN Deportes |
11/30/2017 |
ESPN2 & ESPN Deportes |
12/14/2017 |
ESPN2 & ESPN Deportes |
For more information, visit www.goldenboypromotions.com; follow on Twitter @GoldenBoyBoxing, @OscarDeLaHoya; become a fan on Facebook at www.Facebook.com/GoldenBoyBoxing; and follow on Instagram @GoldenBoyBoxing and @OscarDeLaHoya.
About ESPN
ESPN, Inc. is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities. Based in Bristol, Conn., ESPN Plaza includes 950,000 square feet in 16 buildings on 123 acres (116 contiguous), with additional office space (400,000 sq. ft.) rented nearby. The company is 80 percent owned by ABC, Inc., an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN. For more information, visit http://www.espn.com/boxing, @ESPNBoxing
About Golden Boy Promotions
Los Angeles-based Golden Boy Promotions was established in 2002 by 10-time world champion in six divisions Oscar De La Hoya, the first Hispanic to own a national boxing promotional company. Golden Boy Promotions is one of boxing's most active and respected promoters, presenting shows in packed venues around the world. In its 15-year existence, Golden Boy Promotions has promoted some of the biggest and highest grossing events in the history of the sport.
About HEINEKEN USA
HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of HEINEKEN International NV, the world's most international brewer. European brands imported into the U.S. include Heineken®, the world's most international beer brand, Strongbow Hard Apple Ciders, Amstel Light, and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.
SOURCE Golden Boy Promotions
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