eSalon Wins 2015 Allure Best of Beauty Award for Best Single Process At-Home Hair Color

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Sep 23, 2015, 09:15 ET

CULVER CITY, Calif., Sept. 23, 2015 /PRNewswire/ -- eSalon, the award winning hair color and hair care brand that has revolutionized the DIY hair color experience, announces today that its "Made for You Custom Hair Color" has won Allure's Best of Beauty Award for Best Single Process Home Color. This is the second Allure Best of Beauty win for eSalon, which will be featured in the October issue of the magazine on stands now.

"We're thrilled that eSalon has been honored with this prestigious award," said Francisco Gimenez, eSalon's CEO and Co-Founder. "It's an exciting time for us and this award underscores eSalon's standing as the only company in the industry to give consumers access to custom, salon-quality hair color for at-home use."

The Allure Best of Beauty Award is one of the most coveted awards in the beauty industry, given only to brands and products that deem truly innovative and effective. eSalon has dramatically changed the way consumers buy hair color. Starting with an e-consultation, clients are guided through a simple interactive questionnaire to create the ideal shade with the help of an expert colorist. eSalon then bottles each custom blended, professional quality hair color and sends the formula, complete with hair coloring tools and individualized instructions, directly to the client.

In addition to the Allure Best of Beauty Award for Best Single Process Home Color, eSalon reached another major milestone this month, celebrating its 5th anniversary. In just five years, eSalon has proudly shipped over two million hair color formulations and created over 118,000 unique shades. Earlier this year, eSalon expanded into the hair care and hair styling category with the launch of The Match Up, a unique subscription service which helps match clients with tailored product suggestions every month based on individual hair care needs and styling habits.

For more information about eSalon and/or to find your perfect match, please visit www.esalon.com.

(Facebook) facebook.com/eSalon.com; (Instagram) @esalon and (Twitter) @eSalon.

About eSalon:
eSalon is the only brand delivering premium, customized beauty solutions that offers individually made-to-order at-home hair color, hair care products, styling products and brow products at an incredible value. eSalon's expert colorists and stylists help clients find their perfect hair color and hair care products by individually tailoring recommendations based on a personalized hair profile and desired result. eSalon's flagship offerings: Made for You Hair Color and The Match-Up bridge together the personalized experience of a salon with the affordability and convenience of an at-home subscription service. eSalon currently ships to the UK, CA, and 19 countries across the EU. Headquartered in Los Angeles, CA, eSalon has 80 employees. Learn more at esalon.com.

SOURCE eSalon